Launching Mobile Financial Services in Myanmar: The Case of Ooredoo

What mobile financial services should a global telecom provider offer to a customer base that is just gaining access to large scale cellphone use?

Gita V. Johar, Oded Netzer, Alexandre Liege  | Spring 2015
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The Ciber Case Series

In June 2013 Ooredoo was awarded one of two telecommunication licenses to operate in Myanmar—where cellphone penetration was less than 10%. Less than 18 months later, Ooredoo launched voice and data services. This case includes information on the global telecom industry, focusing on services unique to developing countries, and asks students to consider how and when Ooredoo should launch mobile financial services in the country.

Case ID: 150509
Supplemental Materials: Teaching Note , Student dataset
This case is used in core curriculum

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