Colombia-based Verdissimo sold and produced preserved flowers. The company had evolved somewhat haphazardly since its founding in 1989 and its primary production plantation and distribution companies around the world operated independently, with unique cultures and objectives. In 2013 several members of Verdissimo’s management team developed a comprehensive and well-structured plan for growth. This case provides background on the complex organizational and business practices of the firm and asks students how the authors of the growth plan can successfully implement their plan.
Case ID: 160407