The Washington Post and NY Times “Are a-Changin”: Incumbent Media Leaders Fight Back

Can venerable news organizations the New York Times and the Washington Post successfully change with the times?
Todd Jick  | Spring 2016
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After steep industry declines through 2012, two of the most venerable American newspapers, the New York Times and the Washington Post, accelerated their efforts to combat the challenge posed by the steady development of the Internet. This case asks students to consider whether the repositioning of the organizations under new leadership--Mark Thompson at the Times and Jeff Bezos at the Post—will provide a foundation for long-term success.

Case ID: 150410

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