Talar: How to Deploy Technology in a Dairy Farm

How did Uruguayan entrepreneur improve productivity at his recently purchased dairy farm?
Nelson M. Fraiman, Agustina Besada, Elle Xin Xu-Bustin  | Spring 2016
Print this page
Entrepreneur Juan López Mena purchased a dairy farm in the Uruguayan countryside in 2006 with a goal to redesign the farm’s business model by investing in technology to increase productivity. This case provides an overview of the global and Uruguayan dairy industry along with highlights of Talar’s operations—and then asks students to consider what processes can make Talar operate more efficiently.

Case ID: 160201
Supplemental Materials: Teaching Note

Buy select cases through Ivey Publishing and Harvard Business Publishing.

Contact us by e-mail at Columbia CaseWorks or 646-745-8495.