Bonne Chance, a small jewelry store with a historically sound business selling high-end watches has experienced a decline in sales. The owners are considering a new line of lesser-priced watches that they believe could help to turn around their cash-starved position. This fictional case presents students with the store’s financials, including current and projected sales and expenses, and its outstanding loans so that they may analyze whether or not Bonne Chance should take on the new watch line.