Nadir Publishing

How should the newly appointed president of a publishing company convince its bank to extend a note that is nearly due?
Kathryn Rudie Harrigan; John O. Whitney
Strategy
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In this fictitious case, the newly appointed president of Nadir Publishing is charged to present a plan of action that will convince the firm’s bank to extend a $4 million note that is nearly due. One proposed solution to stem recent revenue and income declines is to bring in a new line of books. Students are presented with industry norms for expenses associated with such a line extension, as well as the company’s income statement and balance sheet, and asked to determine what the president’s best course of action should be.

Case ID: 160421

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