The Wounded Warrior Project in 2016

What steps should Wounded Warrior Project executives and board members take to overcome the PR crisis it faced in early 2016?
William Klepper  | Fall 2016
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In early 2016 several news organizations published pieces alleging that the Wounded Warrior Project and its leadership had spent too lavishly on fundraising events and marketing at the expense of the wounded military veterans it served. This case provides information on the genesis of the WWP, its mission, and its leadership, and asks students to consider if this PR crisis could have been averted—and what the organization can now do to get back on track.

Case ID: 170405

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