Disruptive Forces in the Media Industry

How have technological advances challenged the profit margins of media industry companies?
Kathryn Rudie Harrigan, Christof Spaeth  | Winter 2017
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After a “honeymoon” period 1998-2005 when media industry profits benefited from advances in digital technology, the following decade threatened to erode these gains.This note describes the media industry’s structure and key players to shed light on how this technological progress has created fewer barriers to entry along the industry’s value chain, ultimately shrinking media companies’ profit margins.

Case ID: 170409

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