Sterling & Co., a fictionalized print media conglomerate, lagged behind its competitors in publishing content online and in conducting social media campaigns for its brands. This, in addition to large overheads for staff and office space, has weakened the company's potential profitability, leading to management's decision to downsize staff and streamline operations. This case asks students to consider how managers should handle difficult decisions in times of crisis—and how to best communicate and implement the necessary changes.