Should Kaltura continue to be “all things video”?
Launched in 2006, by 2016 Kaltura had grown to become the world’s most widely used video management platform. Competitive pressure mounted as industry analysts forecast video use to climb due to increased demand for media on mobile devices, business sites, and social media platforms. With a potential IPO on the horizon, the company would soon have the capital needed to invest in new strategic initiatives. This case presents background on the online video ecosystem, Kaltura’s offerings, and the emerging competitive landscape—and asks students to consider the best way for Kaltura to use the funds from the likely cash infusion.
Case ID: 170305