Architects of the Future? Tesla, Inc., Energy, Transportation, and the Climate

Can Tesla achieve its goal to ramp up production and lower the price for its electric cars?
Geoffrey Heal, Bruce Usher  | Summer 2017
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In 2017, the automaker, battery producer and solar company Tesla, Inc. was poised to deliver 100 thousand units of its more affordable Model 3 car. This marked a substantial shift away from manufacturing limited numbers of the high-performance, high-tech luxury electric vehicles on which the company had built its reputation as a visionary. Despite great excitement about Tesla and its products, it faced significant management, operational, financial, and strategic challenges. Would Tesla succeed?

Case ID: 170306

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