Forecasting Adoption and Sales

How do you estimate the level of sales a growth strategy will generate?
Donald R. Lehmann  | Spring 2018
Marketing
Print this page
A key aspect of sales forecasting is assessing a new offering’s potential. This case introduces students to both subjective and quantitative forecasting tools.

Case ID: 180504

Buy select cases through The Case Centre,  Ivey Publishing and Harvard Business Publishing.

Contact us by e-mail at Columbia CaseWorks or 212-853-8585.