What strategies would prove most effective for Myanmar’s foreign telecom providers during the evolution and adoption of mobile financial services?
Licensed foreign telecom operators in Myanmar were required to also provide mobile financial services (MFS). Due to a lack of trust in the banking sector, the government believed the adoption of MFS would boost financial inclusion in the country by enabling seamless money transfers, bill payments, and more. As they entered the MFS market, foreign telecom operators Ooredoo and Telenor grappled with fundamental questions that would determine their launch and customer acquisition strategies. This case asks students to consider the best investment strategies for these two providers with a special focus on how to increase mobile wallet usage.
Case ID: 210501
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