Music Streaming

Would the listener base for music streaming services continue to grow—and would services be able to differentiate themselves in this increasingly competitive industry?
Omar Besbes, Mark Broadie, Ciamac C. Moallemi  | Fall 2020
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By 2020 music streaming had become a fundamental component of music listeners’ daily lives. As competition for subscribers continued to intensify in the music industry (Pandora, Spotify, Apple Music, Amazon, Tencent, and others all sought to attract and keep subscribers, and many offered nearly identical music catalogs), the questions were how each could differentiate itself and what role quality recommendation models played in building a competitive advantage and maintaining it.

Case ID: 210204

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