What strategy will best lead Praava Health, Bangladesh’s fastest growing consumer healthcare company, on a path to sustainable growth?
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Founded in 2016, Praava Health’s ‘click-and-brick’ healthcare model combined digital tools with state-of-the-art outpatient care, lab diagnostics, pharmacy services, and trusted physician/patient relationships to create a new type of health service for Bangladesh’s growing middle class. When COVID-19 struck in 2020, Praava Health became the country’s first private provider of COVID-19 tests, accelerating its trajectory as Bangladesh’s fastest growing consumer healthcare brand. Well positioned for even further growth, this case asks students to consider how the company should prioritize its future investments, with a focus on the following options: expanding its digital toolbox, moving into new cities, building up its lab diagnostics business, or advancing into altogether new fields, such as medical data analytics.
Case ID: 220408
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