How should a provider of educational materials for test preparation—a commercial business with a social mission— finance its expansion into technology-based products?
How did conjoint analysis support Apple’s $2 billion lawsuit against Samsung?
How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
Was Yahoo! CEO Marissa Mayer’s honeymoon over?
What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?
Will the President of Sharp Electronics be successful in steering the company away from insolvency and towards a more competitive position in the worldwide consumer electronics industry?
How does one settle inter-party differences in order to achieve the most desirable outcome for one's team?
What is the future of MOOCs, and how will educators respond to the prospect of such far-reaching change?