Ava Seave
Adjunct Professor of Business
Marketing
BA, Brown, 1977; MBA, Harvard Business School, 1982.
Joined CBS in 2003
Phone:
212-222-0025
E-mail:
[email protected]
Biography
Professor Seave is a Principal of Quantum Media, the New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies as well as nonprofits. As a Quantum Media principal, she has led numerous consulting engagements since 1998 and has provided senior-level management consulting services to many companies in a broad range of assignments. Before founding Quantum Media with four others in 1998, she was a general manager at three media companies: Scholastic Inc., The Village Voice and at TVSM(the country's largest cable listings magazine.) She started her career at Dell Publishing (a division of Doubleday) and as a photography editor for two horticulture magazines. Professor Seave's university teaching experience beyond CBS includes teaching at the Columbia Journalism School and at the New York University School of Professional and Continuing Education in the Masters of Publishing and E-management programs. Professor Seave is currently on the non-profit boards of the American Poetry Review and De La Salle Academy.
Teaching
Spring 2021
Media and Entertainment: Strategy Consulting Projects
(MBA)
Spring 2020
Media and Entertainment: Strategy Consulting Projects
(MBA)
Summer 2019
Media and Entertainment: Strategy Consulting Projects
(MBA)
Spring 2019
Media and Entertainment: Strategy Consulting Projects
(MBA)
Spring 2018
Media and Entertainment: Strategy Consulting Projects
(MBA)
Summer 2017
Media and Entertainment: Strategy Consulting Projects
(MBA)
Spring 2017
Media and Entertainment: Strategy Consulting Projects
(MBA)
Summer 2016
Media and Entertainment: Strategy Consulting Projects
(MBA)
Spring 2016
Independent Study - 3 credits
(MBA)
Independent Study - 1.5 credits
(MBA)
Media and Entertainment: Strategy Consulting Projects
(MBA)
Columbia Caseworks cases
French News Start-up L'Opinion: Swimming Upstream in Uncertain Times
(2019)
Coauthor(s): Ava Seave
Native Advertising: Innovation or Trendy Trap?
(2014)
Coauthor(s): Ava Seave
Contently: Evolution of a Media Start-Up
(2014)
Coauthor(s): Ava Seave
Scripps Networks' Integration of Recipezaar
(2011)
Coauthor(s): Ava Seave, Carla Graubard
Research
Books
The Information Needs of Communities: The Changing Media Landscape in a Broadband Age
(2011)
Coauthor(s): Ava Seave, Steve Waldman
The Story So Far: What We Know About the Business of Digital Journalism
(2011)
Coauthor(s): Lucas Graves, Bill Grueskin, Ava Seave
The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
(2009)
Coauthor(s): Jonathan Knee, Bruce Greenwald, Ava Seave
Case studies
French News Start-up L'Opinion: Swimming Upstream in Uncertain Times
(2019)
Coauthor(s): Ava Seave
Contently: Evolution of a Media Start-Up
(2014)
Coauthor(s): Ava Seave
Native Advertising: Innovation or Trendy Trap?
(2014)
Coauthor(s): Ava Seave
Scripps Networks' Integration of Recipezaar
(2011)
Coauthor(s): Ava Seave
In The Media
Babbel Snags Ex-Business Insider Exec Julie Hansen To Head U.S. Operations
How To Save The Media: A French Economist's Controversial Solutions For Western Journalism
Why AT&T’s CEO should think twice before going through with the Time Warner deal
In Strategy Switch, Online Language Learning Leader Ties up with McGraw-Hill Education
Researchers Identify Why 'Agility' In Strategic Plans Is so Hard to Execute