Andrey Simonov is an Assistant Professor of Marketing at Columbia Business School. His research aims to combine standard economic and statistical tools with the vast newly available micro-level data on consumer behavior to study important problems in marketing and economics. His current research work focuses on the markets of informational products, such as advertisement and news. Prior to joining Columbia, Andrey got a Ph.D. from the University of Chicago Booth School of Business, M.Phil. in Marketing and M.Sc. in Econometrics and Mathematical Economics from Tilburg University (the Netherlands), and B.Sc. in Economics from Lomonosov Moscow State University (Russia).
Firms' Reactions to Public Information on Business Practices: The Case of Search Advertising
In Quantitative Marketing and Economics
Coauthor(s): Andrey Simonov, Justin Rao
Competition and Crowd-out for Brand Keywords in Sponsored Search
In Marketing Science
Coauthor(s): Andrey Simonov, Chris Nosko, Justin Rao