Gary Winnick and Martin Granoff Associate Professor of Business
Joined CBS in 2017
E-mail: [email protected]
Andrey Simonov is an Associate Professor of Marketing at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets. Andrey’s papers have been published in top academic journals including Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Political Economy, and have received multiple awards and grants. Before joining Columbia, Andrey got a Ph.D. from the University of Chicago Booth School of Business, M.Phil. in Marketing and M.Sc. in Econometrics and Mathematical Economics from Tilburg University (the Netherlands), and B.Sc. in Economics from Lomonosov Moscow State University (Russia).
In The Media
New Research Explores How Conservative Media Misinformation May Have Intensified the Severity of the Pandemic
Study: Fox News Viewership Linked to Higher Non-Compliance with Stay-at-Home Orders