Andrey Simonov
Assistant Professor
Marketing
Joined CBS in 2017
Office:
524
Uris
E-mail:
[email protected]
Personal Website
Curriculum Vitae
Biography
Andrey Simonov is an Assistant Professor of Marketing at Columbia Business School. His research aims to combine standard economic and statistical tools with the vast newly available micro-level data on consumer behavior to study important problems in marketing and economics. His current research work focuses on the markets of informational products, such as advertisement and news. Prior to joining Columbia, Andrey got a Ph.D. from the University of Chicago Booth School of Business, M.Phil. in Marketing and M.Sc. in Econometrics and Mathematical Economics from Tilburg University (the Netherlands), and B.Sc. in Economics from Lomonosov Moscow State University (Russia).
Research
Journal articles
Firms' Reactions to Public Information on Business Practices: The Case of Search Advertising
In Quantitative Marketing and Economics
(2019)
Coauthor(s): Andrey Simonov, Justin Rao
Competition and Crowd-out for Brand Keywords in Sponsored Search
In Marketing Science
(2018)
Coauthor(s): Andrey Simonov, Chris Nosko, Justin Rao