Bunny Ellerin
Director
Healthcare and Pharmaceutical Management Program
Adjunct Assistant Professor
Marketing
Office:
2M8
Uris
E-mail:
[email protected]
Personal Website
Biography
Bunny is the Director of the Healthcare and Pharmaceutical Management Program at Columbia Business School, where she handles a variety of strategic, curricular, and industry outreach initiatives, working closely with students, faculty and staff members, and alumni.
She is also the co-founder and president of NYC Health Business Leaders (NYCHBL), a professional community dedicated to building a healthcare ecosystem in the New York region. The organization fosters collaboration across sectors and brings together the best minds to discuss important issues and spur innovation. NYCHBL holds quarterly events on cutting-edge topics and counts nearly 3,000 senior executives within its network.
Prior to Columbia, Bunny ran Ellerin Health Media to help clients solve business challenges with market entry, product strategy, brand development and strategic communications. From 2005-2010, she was Managing Director of InterbrandHealth, a leading global brand consultancy that is part of Omnicom, where she led the Research and Analytics division and spearheaded the firm’s efforts in the digital arena.
Earlier in her career, Bunny worked with a number of venture-backed healthcare companies. As Executive Vice President of Clinsights, she launched and managed TCTMD for interventional cardiologists and vascular surgeons as well as the development of online post-market (Phase IV) clinical registries for medical device companies. From 1995-2000, she worked in physician practice management, first as Director of Operations for Advanced Health Corporation and then as Vice President at Vivra Specialty Partners. In both roles, she worked with doctors to help them assume and manage risk.
Bunny sits on the board of The Fund for Public Health NYC, an independent, nonprofit organization that connects the NYC Health Department with public and private sector partners to build public health programs that make our city healthier and safer. She also serves as an advisor to several private, venture-backed companies including Context Matters, Vitalis, and Metamason.
Bunny received a BA in Political Science from Columbia University and an MBA from Harvard Business School. Shortly after graduation from HBS, she founded the Harvard Business School Healthcare Alumni Association, which she built into one of the largest alumni organizations at HBS. The Ellerin Alumni Achievement Award was created to commemorate Bunny’s role in forming and leading the organization and is given to an outstanding leader annually at the HBSHAA Annual Conference.
In The Media
The Case for Mandating a Covid-19 Vaccine at Work—and the Case for Merely Encouraging It
Who Gets Vaccinated for COVID-19 Next (and Who Won't)
Pfizer and Moderna Have a Head Start, but the Covid-19 Vaccine Market Is Still up for Grabs
A COVID Vaccine, Every Year, for the Rest of Your Life? It’s Starting to Look That Way
Moderna Vaccine Trial Lacks Black, Latinx and Indigenous Participants