Bernd Schmitt
Robert D. Calkins Professor of International Business
Marketing
Faculty Director
Center on Global Brand Leadership
Diplom, University of Heidelberg, 1984; PhD, Cornell, 1988
Joined CBS in 1988
Office:
510
Uris
Phone:
212-854-3468
E-mail:
bhs1@gsb.columbia.edu
Curriculum Vitae
Biography
Professor Schmitt researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience management. Schmitt's books include (among others) Happy Customers Everywhere, Big Think Strategy, Customer Experience Management, Experiential Marketing, which have been translated into more than 20 languages. He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. He has also taught several other courses including Market Innovation, Consumer Behavior, Advertising Management, Nonprofit Marketing, Luxury Goods Marketing as well as the Marketing core course. He has held visiting appointments in China, Germany, Poland, South Korea, and Singapore. Schmitt's research focuses on consumer perceptions of innovations (for example, robots), experiential marketing, brand management and international business. His research has been published in leading marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied.