Betsy Wiesendanger is a Senior Editor and Communications Manager in the Jerome A. Chazen Institute for Global Business. Betsy leads strategic initiatives that heighten the institute's visibility and impact both within and outside of the Columbia University community. Her responsibilities include serving as a content strategist, including overseeing content requirements and measuring and managing deliverables. Prior to joining the Business School in August 2010, Betsy was a Senior Editor at Time Inc. Custom Publishing and a Senior Editor at Consumer Union. She holds an M.S. in Strategic Communications from Columbia University. Betsy is from Buffalo, New York. She is an avid sketcher and birdwatcher. She has twice competed in the "World Series of Birding," in which she attempted to see as many species as possible in a 24-hour period.