Christopher J. LaSala
Senior Lecturer in the Discipline of Marketing in the Faculty of Business
Joined CBS in 2022
E-mail: [email protected]
Chris comes to Columbia after nearly two decades at Google, where his accomplishments include building their first reseller program, launching a mobile ad network, and leading product strategy for their sell-side ad tech business. The common theme across Chris’ tenure at Google was working closely with engineering and product teams from ideation through commercial launch, gaining a reputation for leading cross-functional teams to overcome hurdles and make efficient, well-informed decisions. Outside of Google, Chris was active across the digital media industry as a founding board member of both the Search Engine Marketing Professionals Organization (2003) and the Interactive Advertising Bureau’s Mobile Advisory Board (2015).
Chris’ mission at CBS is to build on the existing product management foundation and shape a world-class product management discipline that connects theory with practice. His first endeavor is to bring industry practice into the classroom, starting with the launch of a Digital Product Management Lab in the fall term of 2022. Watch this space!