Don Sexton
Professor Emeritus of Business
Marketing
BA, Wesleyan, 1963; MBA, University of Chicago, 1965; PhD, 1970
Joined CBS in 1966
Office:
316
Uris
Phone:
212-854-3477
E-mail:
[email protected]
Fax:
212-219-8765
Curriculum Vitae
Biography
Professor Sexton’s research concerns successful global product and brand strategies and is based on both empirical work and his considerable experience with companies throughout the world. A recipient of the School’s Distinguished Teaching Award, Sexton has taught a wide variety of courses in the fields of marketing, international business and management science.
Research
Journal articles
Maximizing the Value of a Business: Using the Right Metrics
In Business and Economics Journal
(2014)
Coauthor(s): Don Sexton
Organizing for Marketing ROI
In Effective Executive
(2010)
Coauthor(s): Don Sexton
Determining Marketing Accountability
In Journal of Marketing Trends
(2010)
Coauthor(s): Don Sexton, Kamal Sen, Venu Gorti
Be Precisely Effective, Part II
In Strategic Marketing
(2010)
Coauthor(s): Don Sexton
Be Precisely Effective, Part I
In Strategic Marketing
(2010)
Coauthor(s): Don Sexton
Competing with Customer Value Added
In Effective Executive
(2010)
Coauthor(s): Don Sexton
What's Your Marketing ROI?
In Strategic Marketing
(2010)
Coauthor(s): Don Sexton
Achieving Marketing Nirvana
In The Advertiser (an ANA publication)
(2009)
Coauthor(s): Don Sexton
Branding: Get Your Basics Right
In Oman Economic Review
(2005)
Coauthor(s): Don Sexton
Building the Brand Scorecard
In The Advertiser
(2005)
Coauthor(s): Don Sexton
Building Global Brands
In The Advertiser
(1997)
Coauthor(s): Don Sexton
A Cluster Analytic Approach to Market Response Functions
In Journal of Marketing Research
(1974)
Coauthor(s): Don Sexton
A Microeconomic Model of the Effects of Advertising
In <a href="http://www.jstor.org/page/journal/jbusiness/about.html">The Journal of Business</a>
(1972)
Coauthor(s): Don Sexton
Books
Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used
(2009)
Coauthor(s): Don Sexton
Branding 101: How to Build the Most Valuable Asset of Any Business
(2008)
Coauthor(s): Don Sexton
Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them
(2006)
Coauthor(s): Don Sexton
Marketing and Management Science
(1970)
Coauthor(s): William A. Clark, Don Sexton
Chapters
Building China's Global Brands
In Brand Management in Emerging Markets: Theories and Practices
(2014)
Coauthor(s): Don Sexton
Determining Marketing Accountability: Applying Economics and Finance to Marketing
In Proceedings of 9th International Marketing Trends Conference
(2009)
Coauthor(s): Don Sexton, Kamal Sen, Venu Gorti
Web-only articles
Should Your Brand Be Global?
In Chazen Web Journal of International Business
(2004)
Coauthor(s): Don Sexton
Working papers
Marketing Cubed: The New Marketing Revolution
(2011)
Coauthor(s): Don Sexton, Shailendra Ghorpadeh
Branding Strategies and Tactics of Chinese and Indian Firms
(2010)
Coauthor(s): Don Sexton