Faculty of Executive Education
MS, Columbia University, 2006; BA, University of Michigan, 1992
Joined CBS in 1999
E-mail: [email protected]
David Rogers, Faculty of Executive Education at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his newest book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (Columbia University Press).
At Columbia Business School, David teaches global executives as non degree faculty director of Executive Education programs on Digital Business Strategy and Digital Marketing. He directs two purely online programs, and the hybrid Digital Business Leadership Program with modules in New York, online, and in Silicon Valley. David is also faculty director of the Google-Columbia CMO Academy. David’s recent research has focused on digital transformation, big data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and customer data sharing. David is the founder of Columbia’s acclaimed BRITE conference (now in its 11th year), where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
Rogers has consulted and developed custom executive programs for global companies such as Google, Unilever, GE, Toyota, HSBC, Visa, Pizza Hut, Hard Rock Café, Pernod Ricard, Cartier, SAP, Cisco, Telstra, Merck, Lilly, China Eastern Airlines, Kohler, Saint-Gobain, Hearst, MacMillan, and many others. He has delivered strategic workshops for executives in hundreds of companies from 66 countries.
Rogers delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business. He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The New York Times, The Wall Street Journal, The Financial Times, Forbes, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, was a board member of The Marketing Hall of Fame™, and is Past President of the American Marketing Association New York.
For more tools and content from David, visit www.davidrogers.biz