Donald R. Lehmann
George E. Warren Professor of Business
Marketing Division
BS, Union, 1966; MSIA, Purdue, 1967; PhD, 1969
Joined CBS in 1969
Office:
726
Kravis
Phone:
212-854-3465
E-mail:
[email protected]
Fax:
212-854-7647
Curriculum Vitae
Biography
Professor Lehmann teaches several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations and information use. Lehmann has published more than 100 articles and books, serves on the editorial boards of several academic journals and is the founding editor of Marketing Letters. He is a past president of the Association for Consumer Research, former executive director (1993–1995, 2001–2003) of the Marketing Science Institute, and former co-editor of the International Journal of Research in Marketing.