Biography

Professor David Weinstein is Van Leer Professor of Industrial Marketing, Emeritus, at INSEAD. He earned his PhD in Marketing and Information Systems from Columbia University in New York and is Graduated of the Hebrew University of Jerusalem in Economics and Mathematical Statistics.  His teaching, research and consulting experience span specialty chemicals, automobile, electric power, global IT software development, global IT support, pharmaceuticals, medical imaging, specialty steel, steel manufacturing supplies and the mining industries.

Professor Weinstein has accumulated 45 years of experience in executive and MBA education.  He joined INSEAD in 1972 and served several times as chair of its marketing area.  He served as program director for INSEAD's European Marketing Program for eight years, acted as program director on numerous other seminars.  In 1989 he took over the leadership of INSEAD’s Advanced Industrial Marketing Strategy, AIMS, and continues to direct this program to date.  Other current assignments at INSEAD include the MBA elective on Industrat-Business to Business Marketing, elective courses at INSEAD’s Executive MBA programs and company-specific programs for executives. 

David Weinstein was Visiting Professor at Harvard Business School in 1977-1978, Visiting Professor at Stanford Business School in 1982-1984 and he held the Henry Sweetbaum chair of Distinguished Visiting Professor at the Wharton School of the University of Pennsylvania in 1993-4.  Between 1993-2001 Professor Weinstein has been co-academic director of the Industrial Marketing Strategy program for senior executives at the Wharton School.  Between 2002-5 he was Ryder Visiting Eminent Professor at the Chapman Graduate School of Business at Florida International University, and later held the chair of Barski-Greenstein Visiting Professor there until 2008.  His tasks included designing custom programs for corporations, directing these programs and teaching in them.  Between 2010-2014 he was Visiting Professor at the University of Miami, teaching, in Spanish, at its GMBA program for executives. 

Professor Weinstein’s research was published as articles in the Journal of Business, Journal of Marketing, Management Science, Multivariate Behavioural Statistics and other refereed professional journals.  He also presented numerous refereed papers at events of the American Marketing Associations.  He was a member of the editorial board of the Journal of Marketing and associate member of several advisory committees of the Marketing Science Institute.

Professor Weinstein has published numerous business instruction cases in his areas of interest, which have been widely published by INSEAD through its case clearing houses and adopted, under license, by top business schools around the world.  They include subjects like the power of brand equity, global account management, automotive parts distribution and distribution of electric power, sports sponsorship, pricing and many more.  Many of these cases documented his personal consulting involvements. 

Professor Weinstein is a co-author of INDUSTRAT:  The Strategic Industrial Marketing Simulation (www.industrat.com), with its manual published by Prentice-Hall. This leading-edge simulation has been adopted by the top business schools in the US and elsewhere for their MBA and executive programs.  INDUSTRAT has also been used by many corporations as part of internal strategic and organizational change initiatives.

Professor Weinstein received numerous teaching excellence awards at all the universities where he taught.  His latest award, in June 2016, is INSEAD’s award for excellence in executive education.