Farah is an Adjunct Associate Professor of Business at Columbia Business School. She teaches an introductory course in Product Management with a focus on Machine Learning and Data products. Farah is also a founder at Dioptra, an ML developer tool. Before that, she held different ML and PM roles at Spotify, Argo, and ZS Associates. She received her MS in Operations Research from Columbia Engineering School and another MS in Engineering from Centrale Nantes.