Gita V. Johar
Vice Dean for Diversity, Equity, and Inclusion
Dean's Office
Meyer Feldberg Professor of Business
Marketing
Bachelor of Commerce, Bombay University, 1983; MBA, Indian Institute of Management, Calcutta, 1985; PhD, New York University, 1993
Joined CBS in 1992
Office:
519
Uris
Phone:
212-854-3480
E-mail:
[email protected]
Fax:
212-932-0545
Curriculum Vitae
Biography
Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business and Vice Dean for Diversity, Equity and Inclusion. She served as the school’s Faculty Director of Online Initiatives from 2014 to 2017, Senior Vice Dean from 2011 to 2014, as the inaugural Vice Dean for Research from 2010 to 2011, as Director of the Columbia Business School Behavioral Lab from 2006 to 2011, and on Columbia University’s Institutional Review Board from 2002 to 2005. Professor Johar also served as the Faculty Director of the Design Your Innovation Blueprint Executive Education program and as Chair of the Faculty Steering Committee for the Columbia Global Centers | South Asia in Mumbai. At the university, she serves on the Provost’s Advisory Council for the Enhancement of Faculty Diversity and served as chair of the Faculty Steering Committee for the Columbia Global Center, South Asia. Gita currently sits on the Global Advisory Board of the Jerome A. Chazen International Institute at Columbia.
Professor Johar served as co-editor of the premier academic journal on consumer behavior, the Journal of Consumer Research from July 2014 to December 2017 and co-edited a 2021 Special Issue of the Journal of Marketing on Better Marketing for a Better World. She is currently President Elect of the Society for Consumer Psychology. Professor Johar also serves on the Board of Advisors at Asia Initiatives, a nonprofit based in New York and is a member of the Morgan Stanley Institute for Inclusion Advisory Board.
Professor Johar's expertise lies in consumer psychology, focusing on consumer identity, beliefs, and persuasion as they relate to branding, advertising, and media and she has published widely in these areas. Professor Johar has also published cases on consumer adoptions of new products and on marketing and advertising planning. In addition to teaching core marketing classes, Professor Johar has developed and taught electives on design thinking and social innovation and has written cases on consumer adoptions of new products and on marketing and advertising planning. She also teaches courses on Advertising and Branding, Global Immersion: India, Global Immersion: Myanmar, Research Methods, and Consumer Behavior to MBA, Executive MBA and PhD students.