Jacob Goldenberg
Visiting Professor
Marketing
BSc.Technion-Israel Institute of Technology, 1984; MSc Tel Aviv University, 1994; PhD Hebrew University, 1998
Joined CBS in 2005
Office:
521
Uris
E-mail:
[email protected]
Personal Website
Curriculum Vitae
Biography
Jacob Goldenberg is a Professor of Marketing at the Arison School of Business Administration at the Inter-Disciplinary Center at Hertzelia and a visiting professor at the Columbia Business School. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics social networks effects, and social media. He is an Academic Trustee of the Marketing Science Institute.
Jacob was the editor-in-chief of the International Journal of Research in Marketing and now is an area editor for Journal of Marketing Research and Journal of Marketing, and serves on the editorial board of Marketing Science. He has published papers in the Journal of Marketing, Journal of Marketing Research, JPSP, Management Science, Marketing Science, Nature Physics, and Science. In addition, he is an author of two books by Cambridge University Press one in Chicago Press, and one book by Simon & Schuster.
Jacob’s work has been covered in the New York Times, Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired magazine.
He received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics.
Teaching
Columbia Caseworks cases
Go Forth and Multiply: Unlocking Successful Innovation
(2018)
Coauthor(s): Jacob Goldenberg, Rom Y. Schrift
Creative Connections: How Companies Innovate by Crafting New Links Between Attributes
(2017)
Coauthor(s): Jacob Goldenberg, Rom Y. Schrift
Less Is More: How Industry Giants Like Apple and Philips Really Innovate
(2016)
Coauthor(s): Jacob Goldenberg, Rom Y. Schrift
Research
Journal articles
Climb or Jump: Status-Based Seeding in User-Generated Content Networks
In Journal of Marketing Research
(2019)
Coauthor(s): Andreas Lanz, Jacob Goldenberg, Daniel Shapira, Florian Stahl
We Look Like Our Names: The Manifestation of Name Stereotypes in Facial Appearance
In Journal of Personality and Social Psychology
(2017)
Coauthor(s): Yonat Zwebner, Anne-Laure Sellier, Nir Rosenfeld, Jacob Goldenberg
Improving Penetration Forecasts Using Social Interactions Data
In Management Science
(2014)
Coauthor(s): Olivier Toubia, Jacob Goldenberg, Rosanna Garcia
The Temperature Premium: Warm Temperatures Increase Product Valuation
In Journal of Consumer Psychology
(2014)
Coauthor(s): Yonat Zwebner, Jacob Goldenberg
The Quest for Content: How User-Generated Links Can Facilitate Online Exploration
In Journal of Marketing Research
(2012)
Coauthor(s): Jacob Goldenberg, Gal Oestreicher-Singer, Shachar Reichman
Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data
In Marketing Science
(2012)
Coauthor(s): Dover Yaniv, Jacob Goldenberg, Daniel Shapira
The Role of Consumer Self-Control in the Consumption of Virtue Products
In International Journal of Research in Marketing
(2012)
Coauthor(s): Danit Ein-gar, Jacob Goldenberg, Lilach Sagiv
Mine Your Own Business: Market Structure Surveillance Through Text Mining
In Marketing Science
(2012)
Coauthor(s): Oded Netzer, Ronen Feldman, Jacob Goldenberg, Moshe Fresko
The Different Roles of Product Originality and Usefulness in Generating Word-of-Mouth
In International Journal of Research in Marketing
(2011)
Coauthor(s): Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay
Structure and Freedom in Creativity: The Interplay between Externally Imposed Structure and Personal Cognitive Style
In Journal of Organizational Behavior
(2010)
Coauthor(s): Jacob Goldenberg, Lilach Sagiv, Sharon Arieli, Ayalla Goldschmidt
The Evolving Social Network of Marketing Scholars
In Marketing Science
(2010)
Coauthor(s): Jacob Goldenberg, Barak Libai, Eitan Muller, Stefan Stremerch
The Chilling Effects of Network Externalities
In International Journal of Research in Marketing
(2010)
Coauthor(s): Jacob Goldenberg, Barak Libai, Eitan Muller
The Role of Hubs in the Adoption Processes
In Journal of Marketing
(2009)
Coauthor(s): Jacob Goldenberg, Sangman Han, Donald Lehmann, Jae Weon Hong
Zooming In: Self-Emergence of Movements in New Product Growth
In Marketing Science
(2009)
Coauthor(s): Jacob Goldenberg, Oded Lowengart, Daniel Shapira
When Deep Structures Surface: Design Structures That Can Repeatedly Surprise
In Journal of Advertising
(2008)
Coauthor(s): Jacob Goldenberg, David Mazursky
Using Text Mining to Analyze User Forums
In Proceedings of the International Conference on Service Systems and Service Management
(2008)
Coauthor(s): Ronen Feldman, Moshe Fresko, Jacob Goldenberg, Oded Netzer, Lyle Ungar
Extracting Product Comparisons from Discussion Boards
In Proceedings of the 2007 IEEE International Conference on Data Mining
(2007)
Coauthor(s): Ronen Feldman, Moshe Fresko, Jacob Goldenberg, Oded Netzer, Lyle Ungar
The NPV of Bad News
In International Journal of Research in Marketing
(2007)
Coauthor(s): Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller
Distributive Immunization of Networks Against Viruses Using the 'Honey-Pot' Architecture
In Nature Physics
(2005)
Coauthor(s): Jacob Goldenberg, Yuval Shavitt, Eran Shir, Sorin Solomon
Blazing Saddles: The Early and Mainstream Markets in the High-Tech Product Life Cycle
In Israel Economic Review
(2005)
Coauthor(s): Jacob Goldenberg, Barak Libai, Eitan Muller, Renana Peres
Inevitably Reborn: The Reawakening of Extinct Innovations
In Technological Forecasting and Social Change
(2004)
Coauthor(s): Jacob Goldenberg, Barak Libai, Yoram Louzoun, David Mazursky, Sorin Solomon
Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions
In Technological Forecasting and Social Change
(2004)
Coauthor(s): Jacob Goldenberg, Sarit Moldovan
From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
In Marketing Science
(2004)
Coauthor(s): Tal Garber, Jacob Goldenberg, Barak Libai, Eitan Muller
Finding the Sweet Spot of Innovation
In Harvard Business Review
(2003)
Coauthor(s): Jacob Goldenberg, Roni Horowitz, Amnon Levav, David Mazursky
The Risk at Being Unfair: World-Size Global Markets Lead to Economic Instability
In Artificial Life
(2003)
Coauthor(s): Yoram Louzoun, Sorin Solomon, Jacob Goldenberg, David Mazursky
Riding the Saddle: How Cross-Market Communications Creates a Major Slump in Sales
In Journal of Marketing
(2002)
Coauthor(s): Jacob Goldenberg, Barak Libai, Eitan Muller
Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
In Marketing Letters
(2001)
Coauthor(s): Jacob Goldenberg, Barak Libai, Eitan Muller
The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success
In Management Science
(2001)
Coauthor(s): Jacob Goldenberg, Donald Lehmann, David Mazursky
Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata
In Academy of Marketing Science Review
(2001)
Coauthor(s): Jacob Goldenberg, Barak Libai, Eitan Muller
Scrutinizing Creativity—Response
In Science
(1999)
Coauthor(s): Jacob Goldenberg, Dennis Hollenberg, David Mazursky, Sorin Solomon
Meme's the Word
In Science
(1999)
Coauthor(s): Jacob Goldenberg, David Mazursky, Sorin Solomon
Creative Sparks
In Science
(1999)
Coauthor(s): Jacob Goldenberg, David Mazursky, Sorin Solomon
Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach
In Journal of Marketing Research
(1999)
Coauthor(s): Jacob Goldenberg, David Mazursky, Sorin Solomon
The Fundamental Templates of Quality Ads
In Marketing Science
(1999)
Coauthor(s): Jacob Goldenberg, David Mazursky, Sorin Solomon
Books
Resistance to Innovation
(2013)
Coauthor(s): Shaul Oreg, Jacob Goldenberg
Cracking the Ad Code
(2009)
Coauthor(s): Jacob Goldenberg, Amnon Levav, David Mazursky, Sorin Solomon
Creativity Templates in New Products
(2002)
Coauthor(s): Jacob Goldenberg, David Mazursky
Why Didn't You Think of It? The Anatomy of Successful Products
(1999)
Coauthor(s): Jacob Goldenberg, David Mazursky, Sorin Solomon
Chapters
Analyzing Product Comparisons on Discussion Boards
In Language, Culture, Computation: Computing -- Theory and Technology
(2014)
Coauthor(s): Ronen Feldman, Moshe Fresko, Jacob Goldenberg, Oded Netzer, Lyle Ungar
Social Connectivity, Opinion Leadership, and Diffusion
In The Connected Customer
(2010)
Coauthor(s): Donald Lehmann, Jacob Goldenberg, Sangman Han
Why Do They Lag and Why Should We Care?
In Marketing Metaphors and Metamorphoses
(2008)
Coauthor(s): Jacob Goldenberg, Shaul Oreg
Creativity in Advertising
In Handbook of Advertising
(2006)
Coauthor(s): Jacob Goldenberg, David Mazursky
Surprise Regularity and Surprise-Regularity in Innovation and Creativity
In Global Talent: An Anthology of Human Capital Strategies for Today's Borderless Enterprise
(2006)
Coauthor(s): Jacob Goldenberg, David Mazursky, Idan Yaron
Creativity in Negotiation
In Creativity and Innovation in Organizational Teams
(2005)
Coauthor(s): Dina Nir, Jacob Goldenberg, Eyal Maoz
Invisible Forces: How Consumer Interaction Make the Difference
In Marketing Mind Prints
(2004)
Coauthor(s): Jacob Goldenberg
Complex Yet Simple: Cellular Automata as an Enabling Technology in Marketing Strategy Research
In Assessing Marketing Strategy Performance
(2004)
Coauthor(s): Jacob Goldenberg, Barak Libai, Eitan Muller
Working papers
A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models
(2008)
Coauthor(s): Olivier Toubia, Jacob Goldenberg, Rosanna Garcia
Innovation: The Case of the Fosbury Flop
In MSI Reports
(2008)
Coauthor(s): Jacob Goldenberg, Oded Lowengart, Shaul Oreg, Miki Bar-Eli
The Role of Expert versus Social Opinion Leaders in New Product Adoption
In MSI working paper, Report No. 06-004
(2006)
Coauthor(s): Jacob Goldenberg, Donald Lehmann, Daniela Shidlovski, Michal Barak
What Drives Word of Mouth? The Role of Product Originality and Usefulness
In MSI working paper, Report No. 06-111
(2006)
Coauthor(s): Sarit Moldovan, Jacob Goldenberg, Amitava Chattophadayay
The Primacy of the Idea Itself as a Predictor of New Product Success
In MSI Working Paper, Report No. 99–110
(1999)
Coauthor(s): Jacob Goldenberg, Donald Lehmann, David Mazursky