Jeremy is the Managing Director of the Eugene Lang Center for Entrepreneurship at Columbia Business School, where he oversees the entrepreneurial curriculum, student programs, the Lang venture capital fund, and the Columbia Startup Lab. He is also a Professor and Faculty Director of the Digital Marketing Strategy executive education program, and teaches graduate and executive education classes. His book “Digital Marketing: Strategy and Tactics”, the first textbook for digital marketing, was published in 2018 by the Wessex Press. Jeremy previously was the founder and CEO of Pricing Engine, a digital marketing platform that enabled small businesses to benchmark, optimize and expand their search and social advertising campaigns.
Jeremy has been a speaker and corporate trainer in the digital media industry. His clients include companies in content, services, and e-commerce, as well as traditional advertising agencies needing digital media expertise. Jeremy previously worked at Sony Music Entertainment in the Global Digital Business, where he was the Vice President of Global Account Management, working with large partners such as Nokia and Sony Ericsson. Before this, he was Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, where Jeremy headed research and innovation out of the New York office.
Columbia Caseworks cases
Thrillist Media Group: Merging Content and E-Commerce
Coauthor(s): Jeremy Kagan
The Future of Advertising on the Internet
In The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Coauthor(s): Noel Capon, Jeremy Kagan
In The Media
The Risks and Rewards of Tech’s Guerrilla Franchising
Amazon Says This Business Opportunity Could Make You up to $300K a Year — Here's How to Get into the Program
When You Can't Get to a Dentist, This Startup Will Bring One to You
Online Retailers Are Using Empty Mall Spaces to Test Products
From Papa John's to Facebook: What should you do after a CEO screws up?