Jeremy Kagan is a Professor and Faculty Director of the Digital Marketing Strategy executive education program, and teaches graduate and executive education classes. His book “Digital Marketing: Strategy and Tactics”, the first textbook for digital marketing, was published in 2018 by the Wessex Press. Jeremy previously was the founder and CEO of Pricing Engine, a digital marketing platform that enabled small businesses to benchmark, optimize and expand their search and social advertising campaigns.
Jeremy has been a speaker and corporate trainer in the digital media industry. His clients include companies in content, services, and e-commerce, as well as traditional advertising agencies needing digital media expertise. Jeremy previously worked at Sony Music Entertainment in the Global Digital Business, where he was the Vice President of Global Account Management, working with large partners such as Nokia and Sony Ericsson. Before this, he was Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, where Jeremy headed research and innovation out of the New York office.
Columbia Caseworks cases
Thrillist Media Group: Merging Content and E-Commerce
Coauthor(s): Jeremy Kagan
The Future of Advertising on the Internet
In The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Coauthor(s): Noel Capon, Jeremy Kagan
In The Media
Making Cloth Diapers an Easier Choice for Parents
Startups Want to Turn Your Tuition into the Next Asset Class. What Could Go Wrong?
City's Tech Accelerators Are Turbo-Charging Local Startups
Amazon Is Paying Employees $10,000 and 3 Months’ Salary to Quit and Start Their Own Business
B-Schools with the Most VC-Backed MBA Startups