JP Kuehlwein is principal at Ueber-Brands Consulting, advising large CPG groups and start-ups, alike, on brand strategy and execution – brand elevation, in particular. He previously was Executive VP at Frédéric Fekkai, a prestige hair care business and held Brand Director and Director of Strategy positions at Procter & Gamble. His broad marketing and management experience include developing a strategy for the world’s leading detergent, creating a new-to-the-world food storage solution, introducing the disposable diapers category in India, designing a premium skin care brand in China and turning around a Prestige business in the US. He was also on the board of Smith & Norbu, a luxury eyewear start-up in Hong Kong.
JP holds bachelor degrees in Business from the Ecole Supérieure de Commerce, Reims (France) and University of Reutlingen (Germany) and a postgraduate diploma in Business Analysis from Lancaster University (UK). JP teaches brand strategy at NYU Stern School of Business and Columbia Business School and is on the advisory board of the Cosmetics and Fragrances Marketing and Management Master's Program at the Fashion Institute of Technology (FIT). He is also a Senior Fellow and Leader of the Marketing Institute at The Conference Board. His work has won numerous internal and external Marketing and Advertising awards and he was named “International Marketer of the Year 2016” by The Internationalist and US Association of National Advertisers.
JP has co-authored the book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” (Kogan Page, 2015) with Wolfgang Schaefer and “Brand Elevation – Lessons in Ueber-Branding” (Kogan Page, 2021).