James Hulbert
R. C. Kopf Professor Emeritus of International Marketing
Marketing
BSc, University of London, 1964; MBA, Oklahoma State, 1966; PhD, Washington University, 1970
Joined CBS in 1969
Office:
Cub. 5M
Uris
Phone:
212-854-7173
E-mail:
[email protected]
Biography
Professor Hulbert teaches the elective Strategic Marketing Planning, serves as faculty director of the School’s executive education program on marketing management and is a consultant to major corporations around the world. His research studies strategy, planning and organization. He is working on a theory of marketing organization and the evolution of the brand management system and is also writing a book on integrated marketing to be published in 2001. Hulbert has published more than 70 articles and books on planning and strategy and has been a visiting professor in Wales, France, Brazil, Australia, England and Iran.