Kristen Lane is interested in motivation, identity, and misinformation. Her research focuses on the social- and identity-based processes that drive how people choose to read and share information and on the cognitive and behavioral consequences of online socializing spaces. Her findings help marketers and policy makers design better information environments (e.g., social media) to reduce the spread of misleading or deceptive information.
Before joining Columbia, Kristen Lane received a Ph.D. in Marketing from the University of Arizona Eller College of Management.
Marketing in the Digital Age: A Moveable Feast of Information
In Marketing in a Digital World (Review of Marketing Research)
Coauthor(s): Kristen Lane, Sidney Levy
Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice
In PLOS ONE
Coauthor(s): Martin Reimann, Kristen Lane