Kamel Jedidi
Jerome A. Chazen Professor of Global Business
Marketing Division
BS, Faculte des Sciences Economiques de Tunis, 1982; MA (Statistics), Wharton, 1986; PhD (Marketing), 1988
Joined CBS in 1987
Office:
983
Kravis
Phone:
212-854-3479
E-mail:
[email protected]
Fax:
212-854-7647
Curriculum Vitae
Biography
Kamel Jedidi is the Jerome A. Chazen Professor of Global Business at Columbia Business School, New York. He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. Dr. Jedidi has extensively published in leading marketing and statistical journals. His research interests include pricing, product positioning, and market segmentation. He was awarded the 1998 IJRM Best Article Award and the Marketing Science Institute 2000 Best Paper Award. He was also finalist for 2009 Paul Green Award for the Journal of Marketing Research and for the 2009 Long-term Impact Paper Award for Marketing/Management Science. Dr. Jedidi is senior Editor for the Consumer Needs and Solutions Journal and serves on the editorial board for the Journal of Business-to-Business Marketing. Dr. Jedidi has conducted seminars at several business conferences and universities and also spoken at and consulted with several multinational companies. He is a Founding Trustee of the Marketing Accountability Standards Board (MASB), a member of the Faculty Steering Committee, Columbia Global Centers (Amman), a Senior Editor for Rutgers Business Review, and a member of the Academic Council of ENPC’s School of International Management.
Teaching
Spring 2022
Global Immersion: Business and Entrepreneurship in Tunisia
(MBA)
Fall 2021
Market Intelligence: The Art and the Science
(MBA)
(PhD) Applied Multivariate Statistics
(PHD)
Fall 2020
Market Intelligence: The Art and the Science
(MBA)
(PhD) Applied Multivariate Statistics
(PHD)
MS Marketing Analytics
(PHD)
Global Immersion: Business and Entrepreneurship in Tunisia
(MBA)
Summer 2019
Fall 2019
Global Immersion: Business and Entrepreneurship in Tunisia
(MBA)
Market Intelligence: The Art and the Science
(MBA)
(PhD) Applied Multivariate Statistics
(PHD)
Spring 2018
MS Marketing Thesis, 1.5 point
(PHD)
MS Marketing Thesis, 3 points
(PHD)
MS Marketing Analytics
(PHD)
Summer 2018
Fall 2018
Global Immersion: Doing Business in North Africa
(MBA)
Marketing Research 360: From Discovery To Decisions
(MBA)
(PhD) Applied Multivariate Statistics
(PHD)
Columbia Caseworks cases
Layla’s Delicacies: Scaling Up a Small Business with Insights from Marketing Research
()
Coauthor(s): Kamel Jedidi, Robert J. Morais
All Nutrition: Market Research to Drive Customer Segmentation
(2019)
Coauthor(s): Kamel Jedidi, Robert J. Morais, Yegor Tkachenko
The Abraaj Group Investment in Moulin d’Or
(2016)
Coauthor(s): Kamel Jedidi, Marco Viola, Mohamad Ghalayini
AfricInvest’s Stake in Nouvelair (A and B)
(2014)
Coauthor(s): Kamel Jedidi, Meriem Kebiri
Cheyef Halak: Driving Social Change in Lebanon
(2012)
Coauthor(s): Asim Ansari, Kamel Jedidi, Ziad Naamani, Scott Shriver, Olivier Toubia
Montclair Video
(2010)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Olivier Toubia
Measuring Willingness to Pay for Pricing Decisions
(2009)
Coauthor(s): Kamel Jedidi, Sharan Jagpal
Suvidha: Launching the Beam Card
(2009)
Coauthor(s): Kamel Jedidi, Martin Zemborain
Awards And Honors
Inaugural Recipient
Long-term Impact Paper Award, Marketing/Management Science
Paul Green Award for the Journal of Marketing Research
Marketing Science Institute
Canadian Medical Research Council
International Journal of Research in Marketing
American Marketing Association Doctoral Consortium
Tunisian President's Award
Faculte des Sciences Economiques de Tunis