Kamel Jedidi
John A. Howard Professor of Business
Marketing
BS, Faculte des Sciences Economiques de Tunis, 1982; MA (Statistics), Wharton, 1986; PhD (Marketing), 1988
Joined CBS in 1987
Office:
518
Uris
Phone:
212-854-3479
E-mail:
[email protected]
Fax:
212-854-7647
Curriculum Vitae
Biography
Kamel Jedidi is the John Howard Professor of Business at Columbia Business School, New York. He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. Dr. Jedidi has extensively published in leading marketing and statistical journals. His research interests include pricing, product positioning, and market segmentation. He was awarded the 1998 IJRM Best Article Award and the Marketing Science Institute 2000 Best Paper Award. He was also finalist for 2009 Paul Green Award for the Journal of Marketing Research and for the 2009 Long-term Impact Paper Award for Marketing/Management Science. Dr. Jedidi is senior Editor for the Consumer Needs and Solutions Journal and serves on the editorial board for the Journal of Business-to-Business Marketing. Dr. Jedidi has conducted seminars at several business conferences and universities and also spoken at and consulted with several multinational companies. He is a Founding Trustee of the Marketing Accountability Standards Board (MASB), a member of the Faculty Steering Committee, Columbia Global Centers (Amman), a Senior Editor for Rutgers Business Review, and a member of the Academic Council of ENPC’s School of International Management.
Teaching
Fall 2020
Market Intelligence: The Art and the Science
(MBA)
(PhD) Applied Multivariate Statistics
(PHD)
MS Marketing Analytics
(PHD)
Global Immersion: Business and Entrepreneurship in Tunisia
(MBA)
Fall 2019
Global Immersion: Business and Entrepreneurship in Tunisia
(MBA)
Market Intelligence: The Art and the Science
(MBA)
(PhD) Applied Multivariate Statistics
(PHD)
Summer 2019
Fall 2018
Global Immersion: Doing Business in North Africa
(MBA)
Marketing Research 360: From Discovery To Decisions
(MBA)
(PhD) Applied Multivariate Statistics
(PHD)
Summer 2018
Spring 2018
MS Marketing Thesis, 1.5 point
(PHD)
MS Marketing Thesis, 3 points
(PHD)
MS Marketing Analytics
(PHD)
Fall 2017
Global Immersion: Doing Business in North Africa
(MBA)
(PhD) Applied Multivariate Statistics
(PHD)
Summer 2017
Spring 2017
Marketing Research and Analytics
(MBA)
MS Marketing Thesis, 1.5 point
(PHD)
MS Marketing Thesis, 3 points
(PHD)
Fall 2016
Global Immersion: Doing Business in North Africa
(MBA)
Marketing Research and Analytics
(MBA)
Marketing Strategy
(EMBA)
(PhD) Applied Multivariate Statistics
(PHD)
Summer 2016
MS Marketing Internship
(PHD)
MS Marketing Thesis, 3 points
(PHD)
MS Marketing Thesis, 1.5 point
(PHD)
Marketing Research and Analytics
(MBA)
(PhD) Applied Multivariate Statistics
(PHD)
Spring 2016
Independent Study - 3 credits
(MBA)
Independent Study - 1.5 credits
(MBA)
Marketing Research and Analytics
(MBA)
MS Marketing Thesis, 1.5 point
(PHD)
MS Marketing Thesis, 3 points
(PHD)
Columbia Caseworks cases
All Nutrition: Market Research to Drive Customer Segmentation
(2019)
Coauthor(s): Kamel Jedidi, Robert J. Morais, Yegor Tkachenko
The Abraaj Group Investment in Moulin d’Or
(2016)
Coauthor(s): Kamel Jedidi, Marco Viola, Mohamad Ghalayini
AfricInvest’s Stake in Nouvelair (A and B)
(2014)
Coauthor(s): Kamel Jedidi, Meriem Kebiri
Cheyef Halak: Driving Social Change in Lebanon
(2012)
Coauthor(s): Asim Ansari, Kamel Jedidi, Ziad Naamani, Scott Shriver, Olivier Toubia
Montclair Video
(2010)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Olivier Toubia
Measuring Willingness to Pay for Pricing Decisions
(2009)
Coauthor(s): Kamel Jedidi, Sharan Jagpal
Suvidha: Launching the Beam Card
(2009)
Coauthor(s): Kamel Jedidi, Martin Zemborain
Research
Journal articles
Probabilistic Lexicographic Models
In Marketing Science
(forthcoming)
Coauthor(s): Kamel Jedidi, Rajeev Kohli, Ricardo Montoya
Probabilistic Models of Lexicographic Choice
In Psychometrika
(forthcoming)
Coauthor(s): Kamel Jedidi, Rajeev Kohli, Ricardo Montoya
Error Model and Maximum Likelihood Estimation for Elimination-by-Aspects
In Journal of Marketing Research
(forthcoming)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
Advancing Non-compensatory Choice Models in Marketing
In Customer Needs and Solutions
(2018)
Coauthor(s): Anocha Aribarg, Thomas Otter, Daniel Zantedeschi, Greg Allenby, Taylor Bentley, David Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli, Kamel Jedidi, Stephan Seiler, Xin (Shane) Wang
Relation Between EBA and Nested Logit Models
In Operations Research
(2017)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
Measuring Economic Efficiency in the Motion Picture Industry: A Data Envelopment Analysis Approach
In Consumer Needs and Solutions
(2016)
Coauthor(s): Moez Hababou, Nawel Amrouche, Kamel Jedidi
Social Contagion and Customer Adoption of New Sales Channels
In Journal of Retailing
(2015)
Coauthor(s): Kamel Jedidi, Tolga Bilgicer, Donald Lehmann, Scott Neslin
The Long-Term Effect of Multichannel Usage on Sales
In Customer Needs and Solutions
(2015)
Coauthor(s): Tolga Bilgicer, Kamel Jedidi, Donald Lehmann, Scott Neslin
Error Theory for Elimination by Aspects
In Operations Research
(2015)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies
In Journal of Advertising Research
(2014)
Coauthor(s): Lia Zarantonello, Bernd Schmitt, Kamel Jedidi
Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging vs. Developed Markets
In International Journal of Research in Marketing
(2013)
Coauthor(s): Lia Zarantonello, Kamel Jedidi, Bernd Schmitt
A Conjoint Model of Quantity Discounts
In Marketing Science
(2012)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
In Marketing Science
(2012)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, Peter Danaher
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
In Marketing Science
(2010)
Coauthor(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi
A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
In Journal of Marketing Research
(2009)
Coauthor(s): Madiha Ferjani, Kamel Jedidi, Sharan Jagpal
A Conjoint Approach to Multi-Part Pricing
In Journal of Marketing Research
(2008)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Rajeev Kohli
Inferring latent class lexicographic rules from choice data
In Journal of Mathematical Psychology
(2008)
Coauthor(s): Kamel Jedidi, Rajeev Kohli
Representation and Inference of Lexicographic Preference Models and Their Variants
In Marketing Science
(2007)
Coauthor(s): Kamel Jedidi, Rajeev Kohli
Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach
In Quantitative Marketing and Economics
(2006)
Coauthor(s): Mohamed Lachaab, Asim Ansari, Kamel Jedidi, Abdelwahed Trabelsi
Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite Mixture Structural Equation Methodology
In Management Science
(2006)
Coauthor(s): Kamel Jedidi, Wayne DeSarbo, Anthony Di Benedetto, Michael Song
MCT: A Multibrand Concept Testing Methodology for New Product Strategy
In Journal of Product Innovation Management
(2006)
Coauthor(s): Kamel Jedidi, Sharan Jagpal, Jamil Maqbul
Subset-Conjunctive Rules for Breast Cancer Diagnosis
In Discrete Applied Mathematics
(2006)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Kamel Jedidi
Probabilistic Conjunctive and Disjunctive Models for Heterogeneous Consumers
In Journal of Marketing Research
(2005)
Coauthor(s): Kamel Jedidi, Rajeev Kohli
Probabilistic Conjunctive and Disjunctive Strategies
In Psychometrika
(2005)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
Probabilistic Subset Conjunction
In Psychometrika
(2005)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
Measuring Heterogenous Reservation Prices for Product Bundles
In Marketing Science
(2003)
Coauthor(s): Kamel Jedidi, Sharan Jagpal, Puneet Manchanda
Augmenting Conjoint Analysis to Estimate Consumer Reservation Price
In Management Science
(2002)
Coauthor(s): Kamel Jedidi, Z. Zhang
Heterogeneous Factor Analysis Models: A Bayesian Approach
In Psychometrika
(2002)
Coauthor(s): Asim Ansari, Kamel Jedidi, Laurette Dube
An Empirical Investigation of the Structural Antecedents of Perceived Value in a Heterogeneous Population
In Strategic Management Journal
(2001)
Coauthor(s): Kamel Jedidi, Wayne DeSarbo, Indrajit Sinha
Customer Value Analysis in a Heterogeneous Market
In Strategic Management Journal
(2001)
Coauthor(s): Wayne DeSarbo, Kamel Jedidi, Indrajit Sinha
A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models
In Marketing Science
(2000)
Coauthor(s): Asim Ansari, Kamel Jedidi, Sharan Jagpal
Bayesian Factor Analysis for Multilevel Binary Observations
In Psychometrika
(2000)
Coauthor(s): Asim Ansari, Kamel Jedidi
Managing Advertising and Promotion for Long-Run Profitability
In Marketing Science
(1999)
Coauthor(s): Kamel Jedidi, Carl Mela
Assessing Long-Term Promotional Influences on Market Structure
In International Journal of Research in Marketing
(1998)
Coauthor(s): Carl Mela, Sunil Gupta, Kamel Jedidi
The Long-Term Impact of Promotions on Consumer Stockpiling Behavior
In Journal of Marketing Research
(1998)
Coauthor(s): Kamel Jedidi, Carl Mela, Douglas Bowman
Clustering at the Movies
In Marketing Letters
(1998)
Coauthor(s): Kamel Jedidi, Robert Krider, Charles Weinberg
A Varying-Parameter Model of Online Brand Evaluations
In Journal of Consumer Research
(1997)
Coauthor(s): Gita Johar, Kamel Jedidi, Jacob Jacoby
Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants
In Marketing Letters
(1997)
Coauthor(s): Wayne DeSarbo, Asim Ansari, Pradeep Chintagunta, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, V. Srinivasan, Michel Wedel
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
In Marketing Science
(1997)
Coauthor(s): Kamel Jedidi, Harsharanjeet Jagpal, Wayne DeSarbo
STEMM: A General Finite Mixture Structural Equation Model
In Journal of Classification
(1997)
Coauthor(s): Kamel Jedidi, Harsharanjeet Jagpal, Wayne DeSarbo
Consideration Sets in Conjoint Analysis
In Journal of Marketing Research
(1996)
Coauthor(s): Kamel Jedidi, Rajeev Kohli, Wayne DeSarbo
On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models
In Structural Equation Modeling
(1996)
Coauthor(s): Kamel Jedidi, Venkat Ramaswamy, Wayne DeSarbo, Michel Wedel
The Spatial Representation of Consideration Sets
In Marketing Science
(1995)
Coauthor(s): Wayne DeSarbo, Kamel Jedidi
CATSCALE: A New Stochastic MDS Methodology for the Spatial Analysis of Sorting Data and the Study of Stimulus Categorization
In Computational Statistics and Data Analysis
(1994)
Coauthor(s): Robert Libby, Wayne DeSarbo, Kamel Jedidi
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
In Journal of Marketing
(1993)
Coauthor(s): Kamel Jedidi, Kristiaan Helsen, Wayne DeSarbo
Chapters
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
In From Little's Law to Marketing Science: Essays in Honor of John D.C. Little
(2016)
Coauthor(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi
Dynamic Marketing Mix Allocation for Long-Term Profitability
In Festschrift to Honor John D. C. Little
(2010)
Coauthor(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi
Working papers
Framing, Context and Value Averaging
(2018)
Coauthor(s): Khaled Boughanmi, Kamel Jedidi, Rajeev Kohli
Social Influence and Customer Adoption of New Sales Channels
(2014)
Coauthor(s): Tolga Bilgicer, Kamel Jedidi, Donald Lehmann, Scott Neslin
The impact of retailer promotional activities on store traffic: A Video-based Technology
(2014)
Coauthor(s): Shyda Valizade, Oliver Heil, Kamel Jedidi
How does mismeasuring reservation prices affect pricing strategy?
(2010)
Coauthor(s): Kamel Jedidi, Sharan Jagpal, Ted Szatrowski
Confounding in Logistic Regression
(2003)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
Modeling No-Choice in Choice-Based Conjoint Analysis
(2003)
Coauthor(s): Kamel Jedidi, Rajeev Kohli
Case studies
Montclair Video
(2010)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Olivier Toubia
Ideas and Insights
In The Media
Why Entrepreneurs Should Use 360 Degree Market Research
Magazine articles
How Social Entrepreneurs Heal the World's Wounds
In Forbes
(2010)
Coauthor(s): Kamel Jedidi, Bruce Kogut
Awards And Honors
Paul Green Award for the Journal of Marketing Research
Long-term Impact Paper Award, Marketing/Management Science
Marketing Science Institute
Canadian Medical Research Council
International Journal of Research in Marketing
American Marketing Association Doctoral Consortium
Faculte des Sciences Economiques de Tunis
Tunisian President's Award