Ketty Maisonrouge
Adjunct Professor of Business
Marketing
BA, The Institut d''Etudes Politiques de Paris; LLM, Universite de Paris I - La Sorbonne
Joined CBS in 2004
Office:
217E
Uris
E-mail:
[email protected]
Fax:
212-854-7900
Biography
Ketty Pucci-Sisti Maisonrouge runs KM & Co., a firm specializing in luxury innovation, which assists luxury firms in branding, financing, and long-term strategies. She is the founder and investment manager of KFMG, an investment vehicle in retail and luxury start-ups, including Atelier Cologne, Orchard Mile, Thursday Boots, Koio Collective and Maison Atia.
Ms. Maisonrouge joined the Columbia Business School faculty in 2004 and teaches the Master Class “Marketing of Luxury Products”. In May 2012, she was awarded the Dean’s Award for Teaching Excellence by Columbia Business School Dean Glenn Hubbard. Ms. Maisonrouge is currently a Visiting Professor at HKUST in Hong Kong and IE Business School in Madrid, Spain and was awarded the IE Business School Recononcimiento a la Excelencia Docente every year since 2012. She is a guest lecturer at numerous universities including Bocconi University in Milan, CEIBS in Shanghai, and SKK Business School and Yonsei University in Seoul, South Korea.
In fall 2013, her first book The Luxury Alchemist was published by Assouline and went on to receive the International Award at the 18th Annual La Forêt des Livres, a literary festival in the Loire Valley, France. Due to its international success, the book is currently in its second edition.
In 1988, Ms. Maisonrouge founded Ketty Maisonrouge & Company, Inc (KM & Co.), a marketing and communications firm specializing in the areas of fine arts and luxury goods. Her extensive client list included Chaumet, Christofle, Damiani, Trussardi, Puiforcat, the Italian Trade Office, Hermès, Escada, Marina B, Etude Tajan and La Biennale des Antiquaires. Concurrent to her duties at KM & Co., Mrs. Maisonrouge served as the permanent US Representative of the Comité Colbert, an association of over 70 French Luxury companies, from 1988 until the organization closed its US representative office in December 2003. She also served as a senior advisor to the Gores Group from 2010 to 2015.
In addition to being a member of the board of Action Against Hunger and Kips Bay Boys’ and Girls’ Club, and Director Emerita of National Dance Institute, Ms. Maisonrouge is President and co-Founder of the Luxury Education Foundation, which provides educational programs highlighting the unique properties of the luxury industry.
Ketty Pucci-Sisti Maisonrouge was born in Italy and grew up in Switzerland and France. Her broad background includes a degree in Business Administration from the Institut d’Etudes Politiques de Paris and a Master’s in Law from the Sorbonne. In the US, she also completed course work for a Master’s in Italian Renaissance Art at New York University’s Institute of Fine Arts.
The French Government awarded her the title of Chevalier de l’Ordre National de Mérite in 2001, and the title of Chevalier de la Légion d’Honneur in 2009. She has two sons, and lives in New York with her husband.