Asim M. Ansari
William T. Dillard Professor of Marketing
Marketing
BE, Osmania, India, 1986; PGDM, Indian Institute of Management, Bangalore, 1988; PhD, New York University, 1994
Joined CBS in 1996
Office:
517
Uris
Phone:
212-854-3476
E-mail:
[email protected]
Fax:
212-854-7647
Curriculum Vitae
Biography
Professor Ansari's research addresses customer relationship management, e-commerce personalization and targeting, social network modeling, and Bayesian models of consumer actions. He is currently working on the use of machine learning methods for Big-Data settings in marketing. Prior to joining Columbia, Professor Ansari was at the University of British Columbia, Canada. He has several publications in leading journals in marketing and allied fields. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, and Psychometrika. Professor Ansari is the recipient of the Paul Green Award from the American Marketing Association (1994) for his work on ecustomization. His research has also been nominated for the O'Dell Award (2005, 2007 and 2012), Paul Green Award (2003 and 2008), the Long-Term Impact Award from the INFORMS Society for Marketing Science (2009), Frank M. Bass Outstanding Dissertation Award, (2014, 2015) and the John D. Little Award (2014). Ansari serves on the editorial board of Marketing Science and the Journal of Marketing Research. Professor Ansari has taught the core marketing course for several years. He currently teaches an elective course on Pricing Strategies for MBA and EMBA students and PhD courses on empirical modeling and Bayesian methods. He is the recipient of the Dean's Award for Teaching Excellence in the Core (2009).
Teaching
Spring 2021
Pricing Strategies
(MBA)
(PhD) Empirical Models I
(PHD)
Pricing Strategies
(PHD)
Fall 2020
Spring 2020
Marketing
(MBA)
Pricing Strategies
(MBA)
Fall 2019
Spring 2019
Pricing Strategies
(MBA)
Pricing Strategies
(EMBA)
Fall 2018
MS Marketing Models
(PHD)
MS Marketing Internship
(PHD)
(PhD) Empirical Models I
(PHD)
Spring 2018
Summer 2017
MS Marketing Internship
(PHD)
MS Marketing Thesis, 1.5 point
(PHD)
MS Marketing Thesis, 3 points
(PHD)
Spring 2017
Pricing Strategies
(MBA)
Pricing Strategies
(EMBA)
(PhD) Empirical Models I
(PHD)
Fall 2016
Marketing Models, MS students
(MBA)
Spring 2016
Independent Study - 3 credits
(MBA)
Independent Study - 1.5 credits
(MBA)
Pricing Strategies
(MBA)
Columbia Caseworks cases
Cheyef Halak: Driving Social Change in Lebanon
(2012)
Coauthor(s): Asim Ansari, Kamel Jedidi, Ziad Naamani, Scott Shriver, Olivier Toubia
Research
Journal articles
Dynamic Preference Heterogeneity
In Journal of Marketing Research
(forthcoming)
Coauthor(s): Ryan Dew, Yang Li, Asim Ansari
Modeling Dynamic Heterogeneity Using Gaussian Processes
In Journal of Marketing Research
(2020)
Coauthor(s): Ryan Dew, Yang Li, Asim Ansari
Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
In Marketing Science
(2018)
Coauthor(s): Asim Ansari, Yang Li, Jonathan Zhang
Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations
In Marketing Science
(2018)
Coauthor(s): Ryan Dew, Asim Ansari
Building a Social Network for Success
In Journal of Marketing Research
(2018)
Coauthor(s): Asim Ansari, Lucas Bremer, Florian Stahl, Mark Heitmann
A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models
In Management Science
(2014)
Coauthor(s): Yang Li, Asim Ansari
Dynamic Targeted Pricing in B2B Relationships
In Marketing Science
(2014)
Coauthor(s): Jonathan Zhang, Oded Netzer, Asim Ansari
Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach
In Quantitative Marketing and Economics
(2012)
Coauthor(s): Asim Ansari, Ricardo Montoya, Oded Netzer
Modeling Multiple Relationships in Social Networks
In Journal of Marketing Research
(2011)
Coauthor(s): Asim Ansari, Florian Stahl
Customer Channel Migration
In Journal of Marketing Research
(2008)
Coauthor(s): Asim Ansari, Carl Mela, Scott Neslin
Consumers' Price Sensitivities Across Complementary Categories
In Management Science
(2007)
Coauthor(s): Sri Devi Duvvuri, Asim Ansari, Sunil Gupta
A Model of Consumer Learning for Service Quality and Usage
In Journal of Marketing Research
(2007)
Coauthor(s): Raghuram Iyengar, Asim Ansari, Sunil Gupta
Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach
In Quantitative Marketing and Economics
(2006)
Coauthor(s): Mohamed Lachaab, Asim Ansari, Kamel Jedidi, Abdelwahed Trabelsi
Semi-parametric Thurstonian Models for Recurrent Choices: A Bayesian Analysis
In Psychometrika
(2006)
Coauthor(s): Asim Ansari, Raghuram Iyengar
Leveraging Information Across Categories
In Quantitative Marketing and Economics
(2003)
Coauthor(s): Raghuram Iyengar, Asim Ansari
E-Customization
In Journal of Marketing Research
(2003)
Coauthor(s): Asim Ansari, Carl Mela
Choice and the Internet: From Clickstream to Research Stream
In Marketing Letters
(2002)
Coauthor(s): Randolph Bucklin, James Lattin, Asim Ansari, Eloise Coupey, John Little, Carl Mela, Alan Montgomery, Joel Steckel, David Bell
Heterogeneous Factor Analysis Models: A Bayesian Approach
In Psychometrika
(2002)
Coauthor(s): Asim Ansari, Kamel Jedidi, Laurette Dube
Hierachical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparision of Fit, Prediction, and Part-Worth Recovery
In Journal of Marketing Research
(2002)
Coauthor(s): Rick Andrews, Asim Ansari, Imran Currim
Internet Recommendation Systems
In Journal of Marketing Research
(2000)
Coauthor(s): Asim Ansari, Skander Essegaier, Rajeev Kohli
A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models
In Marketing Science
(2000)
Coauthor(s): Asim Ansari, Kamel Jedidi, Sharan Jagpal
Bayesian Factor Analysis for Multilevel Binary Observations
In Psychometrika
(2000)
Coauthor(s): Asim Ansari, Kamel Jedidi
The 'Shopping Basket': A Model for Multi-Category Purchase Incidence Decision
In Marketing Science
(1999)
Coauthor(s): Puneet Manchanda, Asim Ansari
The Max-Min-Min Principle of Product Differentiation
In Journal of Regional Science
(1998)
Coauthor(s): Asim Ansari, Nicholas Economides, Joel Steckel
Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants
In Marketing Letters
(1997)
Coauthor(s): Wayne DeSarbo, Asim Ansari, Pradeep Chintagunta, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, V. Srinivasan, Michel Wedel
Pricing a Bundle of Products and Services: The Case of Nonprofits
In Journal of Marketing Research
(1996)
Coauthor(s): Asim Ansari, S. Siddarth, Charles Weinberg
A Nested Logit Model for Brand Choice Incorporating Variety Seeking and Marketing Mix Variables
In Marketing Letters
(1995)
Coauthor(s): Asim Ansari, K. Bawa, Avijit Ghosh
Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction
In Journal of Consumer Research
(1994)
Coauthor(s): Jacob Jacoby, James Jaccard, Imran Currim, Alfred Kuss, Asim Ansari, Tracy Troutman
Competitive Positioning in Markets with Nonuniform Preferences
In Marketing Science
(1994)
Coauthor(s): Asim Ansari, Nicholas Economides, Avijit Ghosh
Working papers
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Design
(2019)
Coauthor(s): Ryan Dew, Asim Ansari, Olivier Toubia
The Joint Impact of Revenue-Based Loyalty Program and Promotions on Consumer Purchase Behaviors
(2019)
Coauthor(s): Jia Liu, Asim Ansari, Leonard Lee
Dynamics of Musical Success: A Bayesian Nonparametric Approach
(2018)
Coauthor(s): Khaled Boughanmi, Asim Ansari, Rajeev Kohli
Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights
(2010)
Coauthor(s): Martin Zemborain, Gita Johar, Asim Ansari
Bayesian Multinomial Processing Tree Models
(2010)
Coauthor(s): Asim Ansari, Marc Vanhuele
Generalized Customer Base Models for Non-Contractual Settings
(2007)
Coauthor(s): Asim Ansari, Raghuram Iyengar, Peter Fader
Multicategory Brand Effects
(2000)
Coauthor(s): Puneet Manchanda, Asim Ansari, Sunil Gupta
Modeling Episode-Specific Satisfaction Judgments in Extended Service Transactions: A Random Coefficient Approach
(1999)
Coauthor(s): L. Dube, Kamel Jedidi, Asim Ansari
Ideas and Insights
Awards And Honors
The Bass Award is given to the best marketing paper derived from a Ph.D. thesis published in an INFORMS-sponsored journal.
The Bass Award is given to the best marketing paper derived from a Ph.D. thesis published in an INFORMS-sponsored journal.
The John D. C. Little Award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.
The award honors the Journal of Marketing Research article published five years previously that has made the most significant long-term contribution to marketing theory, methodology, and/or practice.
For teaching in the core curriculum
Manchanda, P., A. Ansari, and S. Gupta, (1999), "The Shopping Basket: A Model for Multi-Category Purchase Incidence Decisions," Marketing Science, 18, 95-114
Ansari A., C. Mela and S. Neslin (2008) "Customer Channel Migration," Journal of Marketing Research. February. 45, 60-76
Ansari, A. and C. Mela (2003) "E-Customization," Journal of Marketing Research, 131-146
Ansari, A., S. Essegaier and R. Kohli, (2000), "Internet Recommendation Systems," Journal of Marketing Research, 363-375
Ansari, A. and C. Mela (2003) "E-Customization," Journal of Marketing Research, 131-146
Andrews, R., A. Ansari, and I. Currim (2002) "Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Part-Worth Recovery," Journal of Marketing Research, 87-98