Asim M. Ansari
William T. Dillard Professor of Marketing
Marketing Division
BE, Osmania, India, 1986; PGDM, Indian Institute of Management, Bangalore, 1988; PhD, New York University, 1994
Joined CBS in 1996
Office:
942
Kravis
Phone:
212-854-3476
E-mail:
[email protected]
Fax:
212-854-7647
Curriculum Vitae
Biography
Professor Ansari's research addresses customer relationship management, e-commerce personalization and targeting, social network modeling, and Bayesian models of consumer actions. He is currently working on the use of machine learning methods for Big-Data settings in marketing. Prior to joining Columbia, Professor Ansari was at the University of British Columbia, Canada. He has several publications in leading journals in marketing and allied fields. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, and Psychometrika. Professor Ansari is the recipient of the Paul Green Award from the American Marketing Association (1994) for his work on ecustomization. His research has also been nominated for the O'Dell Award (2005, 2007 and 2012), Paul Green Award (2003 and 2008), the Long-Term Impact Award from the INFORMS Society for Marketing Science (2009), Frank M. Bass Outstanding Dissertation Award, (2014, 2015) and the John D. Little Award (2014). Ansari serves on the editorial board of Marketing Science and the Journal of Marketing Research. Professor Ansari has taught the core marketing course for several years. He currently teaches an elective course on Pricing Strategies for MBA and EMBA students and PhD courses on empirical modeling and Bayesian methods. He is the recipient of the Dean's Award for Teaching Excellence in the Core (2009).
Teaching
Spring 2022
Pricing Strategies
(MBA)
Pricing Strategies
(PHD)
Spring 2021
Pricing Strategies
(MBA)
(PhD) Empirical Models I
(PHD)
Pricing Strategies
(PHD)
Spring 2020
Marketing
(MBA)
Pricing Strategies
(MBA)
Fall 2020
Spring 2019
Pricing Strategies
(MBA)
Pricing Strategies
(EMBA)
Fall 2019
Spring 2018
Fall 2018
(PhD) Empirical Models I
(PHD)
MS Marketing Models
(PHD)
MS Marketing Internship
(PHD)
Columbia Caseworks cases
Chirpin’ Tavern’s Coupon Promotion
(2021)
Coauthor(s): Asim Ansari, Silvia Bellezza, Oded Netzer, Olivier Toubia
Cheyef Halak: Driving Social Change in Lebanon
(2012)
Coauthor(s): Asim Ansari, Kamel Jedidi, Ziad Naamani, Scott Shriver, Olivier Toubia
Awards And Honors
The Bass Award is given to the best marketing paper derived from a Ph.D. thesis published in an INFORMS-sponsored journal.
The Bass Award is given to the best marketing paper derived from a Ph.D. thesis published in an INFORMS-sponsored journal.
The John D. C. Little Award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.
The award honors the Journal of Marketing Research article published five years previously that has made the most significant long-term contribution to marketing theory, methodology, and/or practice.
For teaching in the core curriculum
Manchanda, P., A. Ansari, and S. Gupta, (1999), "The Shopping Basket: A Model for Multi-Category Purchase Incidence Decisions," Marketing Science, 18, 95-114
Ansari A., C. Mela and S. Neslin (2008) "Customer Channel Migration," Journal of Marketing Research. February. 45, 60-76
Ansari, A. and C. Mela (2003) "E-Customization," Journal of Marketing Research, 131-146
Ansari, A., S. Essegaier and R. Kohli, (2000), "Internet Recommendation Systems," Journal of Marketing Research, 363-375
Ansari, A. and C. Mela (2003) "E-Customization," Journal of Marketing Research, 131-146
Andrews, R., A. Ansari, and I. Currim (2002) "Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Part-Worth Recovery," Journal of Marketing Research, 87-98