Melanie Brucks is interested in creativity and innovation. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations. Her findings help marketers better design ideation activities to maximize productivity and fuel innovation.
Before joining Columbia, Melanie Brucks received a PhD in Marketing from Stanford Graduate School of Business.
Narcissism and the Use of Personal Pronouns: Revisited
In Journal of Personality and Social Psychology
Coauthor(s): Melanie Brucks, Angela Carey, Albrecht Kufner, Nicholas Holtzman, Fenne Deters, Mitja Back, M. Brent Donnellan, James Pennebaker, Matthias Mehl
Interleukin (IL)-17A, F and AF in Inflammation: A Study in Collagen-Induced Arthritis and Rheumatoid Arthritis
In Clinical & Experimental Immunology
Coauthor(s): Sujata Sarkar, Melanie Brucks, Shivali Justa, Judith Endres, David Fox, Xiaoqun Zhao, Fatima Alnaimat, Brian Whitaker, John Wheeler, Brian Jones, Swaroopa Bommireddy