Melanie Brucks
Assistant Professor of Business
Marketing
Office:
502
Uris
E-mail:
mb4598@columbia.edu
Curriculum Vitae
Biography
Melanie Brucks is interested in creativity and innovation. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations. Her findings help marketers better design ideation activities to maximize productivity and fuel innovation.
Before joining Columbia, Melanie Brucks received a PhD in Marketing from Stanford Graduate School of Business.