Morris Holbrook
William T. Dillard Professor Emeritus of Business
Marketing
BA, Harvard, 1965; MBA, Columbia, 1967; PhD, 1975.
Joined CBS in 1975
Office:
101
Uris
Phone:
212-854-3401
E-mail:
[email protected]
Curriculum Vitae
Biography
Professor Holbrook has taught marketing strategy, sales management, consumer behavior, and commercial communication in the culture of consumption. He has conducted research on the validity of perceptual and preference mapping and on consumer aesthetics applied to responses toward radio listening, jazz recordings, and classical music. His current research studies consumption experiences, nostalgia, communication effects, semiotics, and hermeneutics in marketing, as well as symbolic consumption in works of art, interpretive methods, techniques of visual representation, and aspects of consumer responses to pop culture and entertainment.
Research
Journal articles
Taste versus the Market: An Extension of Research on the Consumption of Popular Culture
In Journal of Consumer Research
(2007)
Coauthor(s): Morris Holbrook
Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration
In Marketing Letters
(2002)
Coauthor(s): Morris Holbrook, Michael Weiss, John Habich
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
In Journal of Marketing
(2001)
Coauthor(s): Arjun Chaudhuri, Morris Holbrook
The Myth of Creative Advertising Design: Theory, Process, and Outcome
In Journal of Advertising
(2001)
Coauthor(s): Gita Johar, Morris Holbrook, Barbara Stern
Popular Appeal Versus Expert Judgments of Motion Pictures
In Journal of Consumer Research
(1999)
Coauthor(s): Morris Holbrook
Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility
In Marketing Letters
(1997)
Coauthor(s): Joel Huber, John Lynch, Kim Corfman, Jack Feldman, Morris Holbrook, Bertrand Munier, David Schkade, Itamar Simonson
Case studies
The Vanguard Mini Case
(2004)
Coauthor(s): Morris Holbrook
The Vibes Company, Inc., Part I
(2004)
Coauthor(s): Morris Holbrook
The Vibes Company, Inc., Part II
(2004)
Coauthor(s): Morris Holbrook