Michelle Greenwald is CEO of Inventours™, a firm that curates visits with leading global innovators in diverse fields (tech, product design, food) in the world’s most creative cities, to give companies new insights for improving their innovation processes. She runs “Innovation Days” for companies, with benchmarking, insight-generating “safari’s” to foster cultures of innovation. She’s a former SVP New Products at Disney, VP & GM at Pepsi-Cola, and Business Director at Nestlé. Michelle teaches Marketing at Columbia, NYU Stern, and IESE Graduate Schools of Business. She writes about innovation and marketing for Forbes, and wrote the book, "Catalyzing Innovation" to help firms innovate systematically with fresh thinking. Her firm, Marketing Visualized™, does business plan and marketing plan consulting, and executive education.