Manini Bhakta Madia is a subject matter expert in retail and consumer/shopper behavior. She is the Sector Head for North America Consumer Packaged Goods Consulting for Wipro, and India-based consulting firm, where she leads digital transformation and omnichannel strategy for clients. Manini has twenty-five years of experience working with retail, CPG, and technology clients to generate new customers and drive loyalty within existing ones. Previously, Manini was a VP of Product Strategy at MasterCard Advisors, where she commercialized data products to help retailers and financial institutions to use big data to engage their customers across the omnichannel. Manini spent several years leading brand marketing for L’Oréal, Estee Lauder, Combe Products and Kraft, successfully driving global product innovation that resulted in market share growth. Manini is also on the faculty of NYU Stern Business School where she has taught retail management courses.
In addition to her brand management experience, Manini spent several years in strategy and retail consulting, at PwC and Kantar Retail. She helped clients with strategic and general management challenges, in the CPG and retail verticals. She advised clients on retail and merchandising strategies, leveraging analyses of point-of-sale, panel, and loyalty card data.
Manini received a B.S. in psychology and economics from Northwestern University, and an M.B.A. in marketing from the Wharton School at the University of Pennsylvania.