Matthew Quint is a Director in the Center on Global Brand Leadership. Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. His expertise is in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications. He is also the producer and host of the Center's BRITE conference. Prior to joining the Business School in February 2006, Matthew held positions at Columbia University in which he developed the Columbia Center on Sustainable International Investment and managed print and digital communications materials for Columbia Law School. Matthew was also the Assistant Counselor (Nuclear Science & Technology) at the Embassy of Australia in Washington, D.C., where he was instrumental in extending the Foreign Research Reactor Spent Nuclear Fuel program. Matthew holds a B.A. in Political Science and History from Cornell University and a M.S. in Strategic Communications from Columbia University. Matthew is also a board member of New York City Children's Theater and the American Marketing Association New York. He enjoys listening to music, both recorded and live.
Columbia Caseworks cases
Transforming LEDVANCE: Lighting for the Smart Home and Global IoT Marketplace
Coauthor(s): Matthew Quint
In The Media
Pepsi Takes Another Shot at the Coffee Market
Welcome to McDonald’s. Would You Like a Podcast with Those Fries?
Starbucks Continues Global Push by Adding Social Payments, Delivery in Japan
Is Blockchain Solving a Problem That Does Not Exist?
How Fruit Juice Got Boxed out of the Health Craze