Noel Capon
R.C. Kopf Professor of International Marketing
Marketing Division
BSc, University of London; PhD; Dip BA, Manchester Business School; MBA, Harvard; PhD, Columbia
Joined CBS in 1979
Office:
791
Kravis
Phone:
212-854-3466
E-mail:
[email protected]
Fax:
212-854-7647
Curriculum Vitae
Biography
Professor Capon teaches the electives Advanced Market Strategy: Development and Execution, and Sales, Managing the Sales Force, Key/Strategic/Global Account Management. His research interests are in Key/Strategic/Global Account management, and Market Planning and Strategy. Professor Capon has published more than 80 articles and book chapters, and in excess of 40 books. Recent books include —Managing Marketing in the 21st Century, Capon’s Marketing Framework, Capon’s Marketing Essentials, The Virgin Marketer, Sales Eats First, The Front-Line Sales Manager. Local versions of Professor Capon’s books have been published in Asia Pacific, Brazil (Portuguese), China (Mandarin), Russia, Spanish Latin America (Spanish), Western Europe, Middle East. Professor Capon’s most recent book is Customers Win, Suppliers Win: Lessons from One of IBM’s Most Successful Strategic Account Managers.
Teaching
Spring 2022
Advanced Market Strategy
(EMBA)
Spring 2021
Advanced Market Strategy: Development and Execution
(EMBA)
Fall 2021
Sales - Managing: The Salesforce, Key/Strategic Accounts, Global Accounts
(EMBA)
Fall 2020
Sales - Managing: The Salesforce, Key/Strategic Accounts, Global Accounts
(EMBA)
Advanced Market Strategy
(MBA)
Spring 2019
Developing and Executing The Market Strategy
(EMBA)
Fall 2019
Sales - Managing: The Salesforce, Key/Strategic Accounts, Global Accounts
(EMBA)
Advanced Market Strategy: Development and Execution
(EMBA)
Spring 2018
Developing and Executing The Market Strategy
(EMBA)
Fall 2018
Advanced Market Strategy: Development and Execution
(MBA)
Sales, Key/Strategic, and Global Account Management
(EMBA)
Columbia Caseworks cases
Building the Engineering/Tech Pipeline: Enhancing the SAE Brand as an Innovator (A and B)
(2020)
Coauthor(s): Noel Capon, Rita Bartczak
Building the Bloomberg Brand for Human Resources: Enhancing the Engineering Internship Program
(2018)
Coauthor(s): Noel Capon, Rita Bartczak
The Arden Company (Spanish Translation)
(2012)
Coauthor(s): Noel Capon, Martin Schleicher
Hausser Food Products Company (Spanish Translation)
(2012)
Coauthor(s): David Nadler, Noel Capon, Martin Schleicher
Bowen Industries
(2017)
Coauthor(s): Noel Capon
Key Account Management at Siemens: The Executive Relationship Program
(2012)
Coauthor(s): Noel Capon , Christian Wallner
Children's Press
(2012)
Coauthor(s): Noel Capon, Robert Dewar
Vinataxi
(2009)
Coauthor(s): Noel Capon
The Arden Company
(2010)
Coauthor(s): Noel Capon
The Mass Transit Railway in Hong Kong
(2009)
Coauthor(s): Noel Capon
The Case Method in Marketing Management
(2008)
Coauthor(s): Noel Capon
SonicCD: Future Growth Strategy
(2009)
Coauthor(s): Noel Capon
ICI Fibres Ltd.
(2009)
Coauthor(s): Noel Capon
Ryanair
(2009)
Coauthor(s): Noel Capon
Flat World Knowledge
(2008)
Coauthor(s): Noel Capon
Managing Marketing in the 21st Century
(2008)
Coauthor(s): Noel Capon
Hausser Food Products Company
(2008)
Coauthor(s): Noel Capon
Newlines Airways (A,B, and C)
(2008)
Coauthor(s): Noel Capon, Julian Cook
Awards And Honors
Established in 1994, this prize recognizes faculty members' innovation in delivering international business knowledge in the classroom.
1984 - Awarded by the GBA