Columbia Business School Directory » Noel Capon

Noel Capon

R.C. Kopf Professor of International Marketing
Marketing

BSc, University of London; PhD; Dip BA, Manchester Business School; MBA, Harvard; PhD, Columbia

Joined CBS in 1979

Office:  791  Kravis
Phone:  212-854-3466
E-mail:  [email protected]
Fax:  212-854-7647
Curriculum Vitae

 

Biography

Professor Capon teaches the electives Advanced Market Strategy: Development and Execution, and Sales, Managing the Sales Force, Key/Strategic/Global Account Management. His research interests are in Key/Strategic/Global Account management, and Market Planning and Strategy. Professor Capon has published more than 80 articles and book chapters, and in excess of 40 books. Recent books include —Managing Marketing in the 21st Century, Capon’s Marketing Framework, Capon’s Marketing Essentials, The Virgin Marketer, Sales Eats First, The Front-Line Sales Manager.  Local versions of Professor Capon’s books have been published in Asia Pacific, Brazil (Portuguese), China (Mandarin), Russia, Spanish Latin America (Spanish), Western Europe, Middle East. Professor Capon’s most recent book is Customers Win, Suppliers Win: Lessons from One of IBM’s Most Successful Strategic Account Managers.