Olivier Toubia
Glaubinger Professor of Business
Marketing
PhD, Massachusetts Institute of Technology, 2004
Joined CBS in 2004
Office:
925
Kravis
Phone:
212-854-8243
E-mail:
[email protected]
Personal Website
Curriculum Vitae
Biography
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation, including preference measurement and idea generation. Specifically, he combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity. He currently serves as the Editor-in-Chief at the journal Marketing Science. He teaches a course on Foundations of Innovation and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.
Teaching
Summer 2021
Foundations of Innovation
(EMBA)
Spring 2020
Foundations of Innovation
(EMBA)
Fall 2020
Fall 2019
Summer 2018
Customer Centric Innovation
(EMBA)
Fall 2018
Research
Journal articles
A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)
In Journal of Marketing Research
(forthcoming)
Coauthor(s): Olivier Toubia
Search Query Formation by Strategic Consumers
In Quantitative Marketing and Economics
(2020)
Coauthor(s): Jia Liu, Olivier Toubia
Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption
In Journal of Marketing Research
(2019)
Coauthor(s): Olivier Toubia, Garud Iyengar, Renee Bunnell, Alain Lemaire
What's the Catch? Suspicion in Bank Motives and Sluggish Refinancing
In The Review of Financial Studies
(2019)
Coauthor(s): Eric Johnson, Stephan Meier, Olivier Toubia
A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries
In Marketing Science
(2018)
Coauthor(s): Jia Liu, Olivier Toubia
Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments
In Journal of Marketing Research
(2018)
Coauthor(s): Cathy Yang, Olivier Toubia, Martijin De Jong
Idea Generation, Creativity, and Prototypicality
In Marketing Science
(2017)
Coauthor(s): Olivier Toubia, Oded Netzer
Affect as an Ordinal System of Utility Assessment
In Organizational Behavior and Human Decision Processes
(2015)
Coauthor(s): Michel Tuan Pham, Ali Faraji-Rad, Olivier Toubia, Leonard Lee
Improving Online Idea Generation Platforms and Customizing the Task Structure Based on Consumers' Domain-Specific Knowledge
In Journal of Marketing
(2015)
Coauthor(s): Lan Luo, Olivier Toubia
A Bounded Rationality Model of Information Search and Choice in Preference Measurement
In Journal of Marketing Research
(2015)
Coauthor(s): Cathy Yang, Olivier Toubia, Martijn De Jong
The Future of Quantitative Marketing: Results of a Survey
In Customer Needs and Solutions
(2015)
Coauthor(s): Donald Lehmann, Oded Netzer, Olivier Toubia
Improving Penetration Forecasts Using Social Interactions Data
In Management Science
(2014)
Coauthor(s): Olivier Toubia, Jacob Goldenberg, Rosanna Garcia
Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters
In Management Science
(2013)
Coauthor(s): Olivier Toubia, Eric Johnson, Theodoros Evgeniou, Philippe Delquie
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
In Marketing Science
(2013)
Coauthor(s): Olivier Toubia, Andrew Stephen
Measuring Consumer Preferences Using Conjoint Poker
In Marketing Science
(2012)
Coauthor(s): Olivier Toubia, Martijn De Jong, Daniel Stieger, Johann Fueller
Deriving Value from Social Commerce Networks
In Journal of Marketing Research
(2010)
Coauthor(s): Andrew T. Stephen, Olivier Toubia
Disjunctions of Conjunctions, Cognitive Complexity, and Consideration Sets
In Journal of Marketing Research
(2010)
Coauthor(s): John Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, Daria Dzyabura
The Silver Lining Effect: Formal Analysis and Experiments
In Management Science
(2009)
Coauthor(s): Peter Jarnebrant, Olivier Toubia, Eric Johnson
Explaining the Power-Law Degree Distribution in a Social Commerce Network
In Social Networks
(2009)
Coauthor(s): Andrew T. Stephen, Olivier Toubia
Marketing and Innovation Management: An Integrated Perspective
In Foundations and Trends in Marketing
(2009)
Coauthor(s): Elie Ofek, Olivier Toubia
Eliciting Consumer Preferences using Robust Adaptive Choice Questionnaires
In IEEE Transactions on Knowledge and Data Engineering
(2008)
Coauthor(s): Jacob Abernethy, Theodoros Evgeniou, Olivier Toubia, Jean-Philippe Vert
Beyond Conjoint Analysis: Advances in Preference Measurement
In Marketing Letters
(2008)
Coauthor(s): Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin, Vithala Rao
Adaptive Idea Screening Using Consumers
In Marketing Science
(2007)
Coauthor(s): Olivier Toubia
A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation
In Marketing Science
(2007)
Coauthor(s): Olivier Toubia
On Managerially Efficient Experimental Designs
In Marketing Science
(2007)
Coauthor(s): Olivier Toubia, John Hauser
Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
In Marketing Science
(2007)
Coauthor(s): Olivier Toubia, John Hauser, Rosanna Garcia
Idea Generation, Creativity, and Incentives
In Marketing Science
(2006)
Coauthor(s): Olivier Toubia
The Impact of Utility Balance Endogeneity in Conjoint Analysis
In Marketing Science
(2005)
Coauthor(s): John Hauser, Olivier Toubia
Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
In Journal of Marketing Research
(2004)
Coauthor(s): Olivier Toubia, John Hauser, Duncan Simester
Fast Polyhedral Adaptive Conjoint Estimation
In Marketing Science
(2003)
Coauthor(s): Olivier Toubia, Duncan Simester, John Hauser, Ely Dahan
Chapters
New Product Development
In The Handbook of Technology Management, vol. 1
(2010)
Coauthor(s): Olivier Toubia
Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design
In Conjoint Measurement: Methods and Applications, 4th edition
(2008)
Coauthor(s): Olivier Toubia
Working papers
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Design
(2019)
Coauthor(s): Ryan Dew, Asim Ansari, Olivier Toubia
Affect as an Ordinal System of Utility Assessment
(2014)
Coauthor(s): Michel Tuan Pham, Olivier Toubia
Idea Generation, Creativity, and Prototypicality
(2014)
Coauthor(s): Olivier Toubia, Oded Netzer
Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experiment Evidence from Mortgagers
In Faculty & Research Working Paper
(2010)
Coauthor(s): Olivier Toubia, Eric Johnson, Theodoros Evgeniou, Philippe Delquie
Case studies
Bugaboo, International
(2010)
Coauthor(s): Olivier Toubia
Glaubinger Tree Farm
(2010)
Coauthor(s): Olivier Toubia
Montclair Video
(2010)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Olivier Toubia
Word-of-Mouth Marketing: SheSpeaks
(2010)
Coauthor(s): Olivier Toubia
GreenWare
(2008)
Coauthor(s): Olivier Toubia
SoleMates
(2008)
Coauthor(s): Olivier Toubia
Awards And Honors
Exeter Prize for Research in Experimental Economics, Decision Theory and Behavioral Economics
For best marketing paper published in Marketing Science or Management Science
Recipient of the John Little award for best marketing paper published in Marketing Science or Management Science, 2017.
Recipient of the INFORMS Society for Marketing Science Long Term Impact Award, 2016.
Recipient of the Paul E. Green award for the Journal of Marketing Research paper having the greatest potential for significant impact for marketing practice, 2015.
Recipient of the Don Lehmann award (best dissertation-based paper published in the Journal of Marketing Research or the Journal of Marketing), 2012.
invited to the 2007 Marketing Science Institute Young Scholars Conference
Toubia, Olivier (2006), "Idea generation, Creativity, and Incentives," Marketing Science, 25(5).
Toubia, Olivier, John R. Hauser, and Rosanna Garcia (2005), Generalized Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application.
Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), Fast Poly-hedral Adaptive Conjoint Estimation, Marketing Science, 22, 3.
Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), Fast Poly-hedral Adaptive Conjoint Estimation, Marketing Science, 22, 3.