Rajeev Kohli
Ira Leon Rennert Professor of Business
Marketing
BS, Birla Institute of Technology and Science, 1977; MBA, Northern Illinois University, 1980; PhD, University of Pennsylvania, 1985
Joined CBS in 1991
Office:
972
Kravis
Phone:
212-854-4361
E-mail:
[email protected]
Fax:
212-854-7647
Curriculum Vitae
Biography
Rajeev Kohli is the Ira Leon Rennert Professor of Business at Columbia Business School. His research interests are in mathematical models of non-compensatory choice, product design and recommendation systems. He has published papers in leading journals in marketing, operations research, discrete mathematics and mathematical psychology. He has also served on the editorial boards of leading journals including Management Science and Operations Research.
Prof. Kohli served as the Chair of the school’s marketing division from 2010-2013. From 2016-2018, he was the chair of the marketing PhD program. He has also served on the school’s executive committee and promotions and tenure committee, and as a representative of the business school on the Columbia University Senate.
Prof. Kohli serves on the advisory board of the Deepak and Neera Raj Center on Indian Economic Policies at Columbia University. The center supports research, events and high-visibility programs on the development of the Indian economy. He has previously served on the board of NYC Media Labs, which was founded by the city of New York to spur innovation and entrepreneurship in the media industries.
Prof. Kohli teaches Catching Growth Waves in Emerging Markets to MBA and EMBA students. He also teaches Mathematical Models in Marketing to PhD students. He has written several cases, including Amazon: Taking on in India, Walmart: From China to India, Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth, Launch of the Indian Premier League and Scrabulous on Facebook.
Prof. Kohli earned a PhD in Applied Economics and Decision Sciences from the Wharton School, University of Pennsylvania (1984); an MBA from Northern Illinois University (1980); and a BE (Electrical) from the Birla Institute for Science and Technology, Pilani, India (1977).
Teaching
Spring 2022
Catching Growth Waves: To 2050 and Beyond
(MBA)
Catching Growth Waves: To 2050 and Beyond
(EMBA)
(PhD) Mathematical Models in Marketing
(PHD)
Spring 2021
Catching Growth Waves in Emerging Markets
(MBA)
Catching Growth Waves in Emerging Markets
(EMBA)
Social and Economic Networks
(PHD)
Fall 2021
Catching Growth Waves: To 2050 and Beyond
(MBA)
Social and Economic Networks
(PHD)
Spring 2020
Catching Growth Waves in Emerging Markets
(MBA)
Catching Growth Waves in Emerging Markets
(EMBA)
Fall 2020
Catching Growth Waves in Emerging Markets
(EMBA)
Catching Growth Waves in Emerging Markets
(MBA)
MS Marketing Analytics
(PHD)
Fall 2019
Catching Growth Waves in Emerging Markets
(MBA)
(PhD) Mathematical Models in Marketing
(PHD)
Catching Growth Waves in Emerging Markets
(EMBA)
Spring 2018
Catching Growth Waves in Emerging Markets
(MBA)
Catching Growth Waves in Emerging Markets
(EMBA)
Fall 2018
Catching Growth Waves in Emerging Markets
(MBA)
Catching Growth Waves in Emerging Markets
(EMBA)
Columbia Caseworks cases
Impossible Foods: Fighting Climate Change with Plant-Based Meat
(2020)
Coauthor(s): Rajeev Kohli
Amazon: Taking on India
(2017)
Coauthor(s): Rajeev Kohli
Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth
(2016)
Coauthor(s): Rajeev Kohli, Alonso Martinez
Research Note: Sanitary Protection Issues and Opportunities in Emerging Markets
(2016)
Coauthor(s): Rajeev Kohli, Alonso Martinez
Walmart: From China to India
(2012)
Coauthor(s): Rajeev Kohli, Alonso Martinez
Scrabulous on Facebook
(2011)
Coauthor(s): Rajeev Kohli
The Launch of the Indian Premier League
(2009)
Coauthor(s): Rajeev Kohli
Research
Journal articles
Properties of Reciprocity Formulas for the Rogers-Ramanujan Continued Fractions
In The Ramanujan Journal
(2020)
Coauthor(s): Rajeev Kohli
Randomized Algorithms for Lexicographic Inference
In Operations Research
(2019)
Coauthor(s): Rajeev Kohli, Khaled Boughanmi, Vikram Kohli
Advancing Non-compensatory Choice Models in Marketing
In Customer Needs and Solutions
(2018)
Coauthor(s): Anocha Aribarg, Thomas Otter, Daniel Zantedeschi, Greg Allenby, Taylor Bentley, David Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli, Kamel Jedidi, Stephan Seiler, Xin (Shane) Wang
Relation Between EBA and Nested Logit Models
In Operations Research
(2017)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
Error Theory for Elimination by Aspects
In Operations Research
(2015)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
Erratum to "The Capacitated Max k-Cut Problem"
In Mathematical Programming (Series A)
(2011)
Coauthor(s): Daya Gaur, Ramesh Krishnamurti, Rajeev Kohli
The Design of Durable Goods
In Marketing Science
(2011)
Coauthor(s): Rajeev Kohli, Ricardo Montoya
Package Size Decisions
In Management Science
(2010)
Coauthor(s): Rajeev Kohli, Ricardo Montoya
Conflict resolution in the scheduling of television commercials
In Operations Research
(2009)
Coauthor(s): Daya Gaur, Ramesh Krishnamurti, Rajeev Kohli
The Capacitated Max k-Cut Problem
In Mathematical Programming (A)
(2008)
Coauthor(s): Daya Gaur, Ramesh Krishnamurti, Rajeev Kohli
A Conjoint Approach to Multi-Part Pricing
In Journal of Marketing Research
(2008)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Rajeev Kohli
Inferring latent class lexicographic rules from choice data
In Journal of Mathematical Psychology
(2008)
Coauthor(s): Kamel Jedidi, Rajeev Kohli
Representation and Inference of Lexicographic Preference Models and Their Variants
In Marketing Science
(2007)
Coauthor(s): Rajeev Kohli
Some Empirical Regularities in Market Shares
In Management Science
(2006)
Coauthor(s): Rajeev Kohli, Raaj Sah
Subset-Conjunctive Rules for Breast Cancer Diagnosis
In Discrete Applied Mathematics
(2006)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Kamel Jedidi
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
In Journal of Marketing Research
(2005)
Coauthor(s): Rajeev Kohli
Probabilistic Conjunctive and Disjunctive Models for Heterogeneous Consumers
In Journal of Marketing Research
(2005)
Coauthor(s): Kamel Jedidi, Rajeev Kohli
Probabilistic Subset Conjunction
In Psychometrika
(2005)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
Average Performance of Greedy Heuristics for the Integer Knapsack Problem
In European Journal of Operational Research
(2004)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Prakash Mirchandani
Why Parrondo's Paradox Is Irrelevant for Utility Theory, Stock Buying, and the Emergence of Life
In Complexity
(2003)
Coauthor(s): Raghuram Iyengar, Rajeev Kohli
Internet Recommendation Systems
In Journal of Marketing Research
(2000)
Coauthor(s): Asim Ansari, Skander Essegaier, Rajeev Kohli
Extent and Impact of Incubation Time in New Product Diffusion
In Journal of Product Innovation Management
(1999)
Coauthor(s): Rajeev Kohli, Donald Lehmann, Jae H. Pae, Jae H. Pae
Lexicographic Systems
In Complexity
(1999)
Coauthor(s): Rajeev Kohli
Consideration Sets in Conjoint Analysis
In Journal of Marketing Research
(1996)
Coauthor(s): Kamel Jedidi, Rajeev Kohli, Wayne DeSarbo
Capacitated Location Problems on a Line
In Transportation Science
(1996)
Coauthor(s): Prakash Mirchandani, Rajeev Kohli, Arie Tamir
Joint Performance of Greedy Heuristics for the Integer Knapsack Problem
In Discrete Applied Mathematics
(1995)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
Coordinating Buyer-Seller Transactions Across Multiple Products
In Management Science
(1994)
Coauthor(s): Rajeev Kohli, Heungsoo Park
The Minimum Satisfiability Problem
In SIAM Journal on Discrete Mathematics
(1994)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Prakash Mirchandani
A Total-Value Greedy Heuristic for the Integer Knapsack Problem
In Operations Research Letters
(1992)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis
In Journal of Marketing Research
(1991)
Coauthor(s): Rajeev Kohli, Vijay Mahajan
Heuristics for Product Line Design Using Conjoint Analysis
In Management Science
(1990)
Coauthor(s): Rajeev Kohli, Ramamirtham Sukumar
Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues
In Marketing Science
(1990)
Coauthor(s): Rajeev Kohli
Average Performance of Heuristics for Satisfiability
In SIAM Journal on Discrete Mathematics
(1989)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
A Cooperative Game-Theory Model for Quantity Discounts
In Management Science
(1989)
Coauthor(s): Rajeev Kohli, Heungsoo Park
Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms
In European Journal of Operational Research
(1989)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation
In Journal of Marketing Research
(1988)
Coauthor(s): Rajeev Kohli
Assessing Interaction Effects in Latin Square-Type Designs
In International Journal of Research in Marketing
(1988)
Coauthor(s): Rajeev Kohli
A Heuristic Approach to Product Design
In Management Science
(1987)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
Chapters
Organized Retailing in India: Issues and Outlook
In Indian Economic Policies in the Twenty-First Century
(2012)
Coauthor(s): Rajeev Kohli, Jagdish Bhagwati
Probabilistic Greedy Algorithms for Satisfiability Problems
In Handbook of Approximation Algorithms and Metaheuristics
(2007)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
Working papers
A Random Utility Approach to Solving Large Linear Ordering Problems
(2019)
Coauthor(s): Khaled Boughanmi, Vikram Kohli, Rajeev Kohli
Adaptive Customization
(2019)
Coauthor(s): Malek Ben Sliman, Khaled Boughanmi, Rajeev Kohli
Friendship Paradox Generalizations and Centrality Measures
(2019)
Coauthor(s): Malek Ben Sliman, Rajeev Kohli
Dynamics of Musical Success: A Bayesian Nonparametric Approach
(2018)
Coauthor(s): Khaled Boughanmi, Asim Ansari, Rajeev Kohli
Framing, Context and Value Averaging
(2018)
Coauthor(s): Khaled Boughanmi, Kamel Jedidi, Rajeev Kohli
Advertising, Pricing and the Design for Digital Games
(2014)
Coauthor(s): Yena Kim, Rajeev Kohli
Coalitions, Auctions and Bargaining in the Market for E-Books
(2014)
Coauthor(s): Rajeev Kohli
A Probabilistic Lexicographic Model of Choice
(2011)
Coauthor(s): Rajeev Kohli, Ricardo Montoya
Case studies
Scrabulous on Facebook
(2011)
Coauthor(s): Rajeev Kohli
The Launch of the Indian Premier League
(2009)
Coauthor(s): Rajeev Kohli
Mosaic Communications: The Beginning of Netscape
(2000)
Coauthor(s): Rajeev Kohli