Robert J. Morais
Lecturer in Business
Marketing Division
BA (Anthropology) Stony Brook University/SUNY, 1974; MA (Anthropology) University of Pittsburgh, 1979; PhD (Anthropology) University of Pittsburgh, 1980; Certificate (Business) NYU Stern School of Business, 1981
Office:
1185B
Kravis
Phone:
201-403-1704
E-mail:
[email protected]
Curriculum Vitae
Biography
Robert J. Morais is an anthropologist with a 35+ year career in advertising and market research, and a Lecturer at Columbia Business School. He spent 11 years as a Principal/Co-owner of a market research firm preceded by 25 years with advertising agencies rising to Chief Strategic Officer. He has worked with Procter & Gamble, GlaxoSmithKline, WD-40, Coca-Cola, Post Foods, Danone, Safeway, Wyeth, Johnson & Johnson, Dentsply Sirona, Freshpet, Fairmont, Raffles, and Swissôtel hotel group, and many other corporations. His publications include the books Advertising and Anthropology; The Language of Branding; Ethics in the Anthropology of Business; Refocusing Focus Groups; Social Relations in a Philippine Town. His articles and reviews have appeared in Forbes, Advertising Age, Huffington Post, American Anthropologist, Human Organization, Culture and Organization, Journal of Business Anthropology, Teaching Anthropology, and Philippine Studies, among others. Morais holds a PhD in anthropology from the University of Pittsburgh and a certificate from a program for PhDs at NYU's Stern School of Business. He was a Fulbright Scholar, National Science Foundation Grantee, Mellon Fellow, and co-winner of an Alfred P. Sloan Foundation grant. Morais has been interviewed by The New York Times, CBS Radio, Bloomberg, Adweek, Brandweek, and the American Marketing Association, among others. Specializations: market research, business anthropology, mixed methods, consumer insights, advertising and marketing strategy, product innovation, business ethics.
Teaching
Spring 2022
Fall 2021
Market Intelligence: The Art and the Science
(MBA)
Spring 2020
Generating Marketing Insights with Social Science
(EMBA)
Fall 2020
Market Intelligence: The Art and the Science
(MBA)
Spring 2019
Qualitative Marketing Research
(MBA)
Fall 2019
Market Intelligence: The Art and the Science
(MBA)
Spring 2018
Qualitative Marketing Research
(MBA)
Fall 2018
Marketing Research 360: From Discovery To Decisions
(MBA)
Generating Marketing Insights with Social Science
(EMBA)
Columbia Caseworks cases
Layla’s Delicacies: Scaling Up a Small Business with Insights from Marketing Research
()
Coauthor(s): Kamel Jedidi, Robert J. Morais
All Nutrition: Market Research to Drive Customer Segmentation
(2019)
Coauthor(s): Kamel Jedidi, Robert J. Morais, Yegor Tkachenko