Rachel Smith is an Associate Director, Social Media in External Relations and Development. She strengthens School pride through online and digital engagement. Rachel manages, monitors, and builds strategy for the School's social media accounts on Facebook, Instagram, Twitter, and LinkedIn. Before joining the Business School in October 2017, Rachel was the social media manager for Sesame Street and its parent company where she established an online presence for many of the program's beloved characters including Elmo, Big Bird, and Cookie Monster. Rachel also served as the fan engagement manager for TIDAL. She holds a B.A. in Liberal Arts from Sarah Lawrence College with a concentration in Anthropology and Media Studies. Rachel was born in Ithaca, New York, but grew up in St. Louis, Missouri. She lives in Harlem with her partner and their service dog, Banjo, who is the first full-time canine employee at an end-of-life hospital in the Bronx.