Silvia Bellezza
Gantcher Associate Professor of Business
Marketing
Office:
746
Kravis
E-mail:
[email protected]
Curriculum Vitae
Biography
Silvia Bellezza is the Gantcher Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines traditional status signals (e.g., conventional luxury brands and products) and alternative status signals (e.g., nonconformity, minimalism, vintage). Professor Bellezza’s research has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Marketing Research, and Management Science. Her work has also received extensive media coverage in popular outlets, such as The New York Times, The Wall Street Journal, The Atlantic, and Scientific American.
Before joining Columbia, she earned her doctorate in marketing at Harvard Business School and worked in the marketing departments of L.V.M.H. and Dannon. Professor Bellezza currently teaches the core marketing course to MBA and Executive MBA students.
Teaching
Fall 2021
Marketing
(MBA)
Marketing Strategy
(EMBA)
Fall 2020
Fall 2019
Marketing
(MBA)
Marketing Strategy
(EMBA)
Fall 2018
Columbia Caseworks cases
How to Design a Product Survey
(2021)
Coauthor(s): Silvia Bellezza
Chirpin’ Tavern’s Coupon Promotion
(2021)
Coauthor(s): Asim Ansari, Silvia Bellezza, Oded Netzer, Olivier Toubia
Research
Journal articles
Distance and Alternative Signals of Status: A Unifying Framework
In Journal of Consumer Research
(forthcoming)
Coauthor(s): Silvia Bellezza
Consumer Minimalism
In Journal of Consumer Research
(2022)
Coauthor(s): Silvia Bellezza, Anne Wilson (equal authorship)
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
In Journal of Marketing
(2021)
Coauthor(s): Jennifer Sun, Silvia Bellezza, Neeru Paharia
Trickle-Round Signals: When Low Status Is Mixed with High
In Journal of Consumer Research
(2020)
Coauthor(s): Silvia Bellezza, Jonah Berger
The Symbolic Value of Time
In Current Opinion in Psychology
(2019)
Coauthor(s): Anat Keinan, Silvia Bellezza, Neeru Paharia
"Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions
In Journal of Marketing Research
(2017)
Coauthor(s): Silvia Bellezza, Joshua Ackerman, F. Gino
Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol
In Journal of Consumer Research
(2017)
Coauthor(s): Silvia Bellezza, Neeru Paharia, Anat Keinan
Temporal Profiles of Instant Utility During Anticipation, Event, and Recall
In Management Science
(2017)
Coauthor(s): Manel Baucells, Silvia Bellezza
Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride
In Journal of Consumer Research
(2014)
Coauthor(s): Silvia Bellezza, Anat Keinan
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
In Journal of Consumer Research
(2014)
Coauthor(s): Silvia Bellezza, F. Gino, Anat Keinan
Ideas and Insights
In The Media
Sorry, Too Busy! Why It’s so Hard to Get Together Right Now
Beware a Culture of Busyness
MBA Lessons From Elon Musk’s ‘Hardcore’ Work Demand
MBA Lessons from Elon Musk’s ‘Hardcore’ Work Demand
How Becoming a Long-Term Thinker Will Significantly Improve Your Life and Career
Press Releases
Awards And Honors
Marketing Science Institute 2021 Young Scholar
For best dissertation-based article published in the Journal of Consumer Research in 2017
For the paper Bellezza, Silvia, Francesca Gino, and Anat Keinan (2014), â??The Red Sneakers Effect: Inferring Status and Competence from Signals of Non-conformity,â?� Journal of Consumer Research, 41 (June), 35-54.
The Provost's Grant Program for Junior Faculty Who Contribute to the Diversity Goals of the University provides awards, of up to $25,000 each, to support new or ongoing research and scholarship, seed funding for innovative research for which external funding would be difficult to obtain, and curricular development projects. Project Title: Trickle-Round Signals: When Low Status Becomes High