Silvia Bellezza
Gantcher Associate Professor of Business
Marketing
Office:
508
Uris
Phone:
212-854-2177
E-mail:
sbellezza@gsb.columbia.edu
Curriculum Vitae
Biography
Silvia Bellezza is the Gantcher Associate Professor of Business in Marketing at Columbia Business School. Her research interests include status signaling, symbolic consumption, and branding. Professor Bellezza’s work uncovers the role of alternative signals of status (e.g., nonconformity, lack of leisure time) and establishes new perspectives on exclusive brands (e.g., the distinction between “Brand Tourists” and “Brand Immigrants”). Professor Bellezza’s research has been published in top-tier academic journals, including Journal of Consumer Research, Journal of Marketing Research, and Management Science. Her work has also received extensive coverage in popular outlets, such as the New York Times, The Wall Street Journal, The Atlantic, and Scientific American.
Before joining Columbia, she earned her doctorate in marketing at Harvard Business School and worked in the marketing departments of L.V.M.H. and Dannon. Professor Bellezza currently teaches the core marketing course to MBA and executive MBA students.