Silvia Bellezza
Gantcher Associate Professor of Business
Marketing
Office:
508
Uris
E-mail:
[email protected]
Curriculum Vitae
Biography
Silvia Bellezza is the Gantcher Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines “conventional” status signals (e.g., dynamics of consumption for traditional luxury brands and high-end products) and “alternative” status signals (e.g., nonconformity and minimalism). Professor Bellezza’s research has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Marketing Research, and Management Science. Her work has also received extensive media coverage in popular outlets, such as The New York Times, The Wall Street Journal, The Atlantic, and Scientific American.
Before joining Columbia, she earned her doctorate in marketing at Harvard Business School and worked in the marketing departments of L.V.M.H. and Dannon. Professor Bellezza currently teaches the core marketing course to MBA and Executive MBA students.