Michel Tuan Pham
Kravis Professor of Business
Marketing Division
Licentiate in Applied Economics, Catholic University of Louvain-Mons, Belgium, 1987; MA, University of Florida, 1992; PhD, 1994
Joined CBS in 1994
Office:
922
Kravis
Phone:
212-854-3472
E-mail:
[email protected]
Fax:
212-854-7647
Personal Website
Curriculum Vitae
Biography
Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. His numerous publications are widely cited and have appeared in many leading scholarly journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Science, Organizational Behavior and Human Decision Processes, Personality and Social Psychology Review, and the Review of General Psychology. He is a past President and Fellow of the Society for Consumer Psychology, the leading professional organization for the advancement of the psychological science of the consumer. He teaches in the MBA, EMBA, PhD and Executive Education Programs and is Research Director of the Center on Global Brand Leadership and co-faculty director of the Brand Leadership Program for business executives.
Teaching
Spring 2021
Strategic Consumer Insights
(MBA)
Fall 2021
Strategic Consumer Insights
(EMBA)
(PhD) Experimental Design & Analysis for Behavioral Research
(PHD)
Spring 2020
Strategic Consumer Insights
(MBA)
(PhD) Experimental Design & Analysis for Behavioral Research
(PHD)
Summer 2020
Fall 2020
Strategic Consumer Insights
(EMBA)
CB-I: Perspectives on Consumer Behavior
(PHD)
Spring 2019
Strategic Consumer Insights
(MBA)
Fall 2019
Strategic Consumer Insights
(EMBA)
Spring 2018
Strategic Consumer Insights
(MBA)
(PhD) Experimental Design & Analysis for Behavioral Research
(PHD)
Fall 2018
Strategic Consumer Insights
(EMBA)
(PhD) Consumer Behavior I: Information Processing, Memory & Attitudes
(PHD)
Columbia Caseworks cases
How Much Are adidas's Three Stripes Worth? Adidas v. Payless and Its $300 Million Verdict (Spanish Translation)
(2017)
Coauthor(s): Michel Tuan Pham
GM Brands: Too much of a Good Thing?
(2011)
Coauthor(s): Trevor Harris, Michel Tuan Pham
How Much are adidas's Three Stripes Worth? adidas vs. Payless and its $300 Million Verdict
(2009)
Coauthor(s): Michel Tuan Pham
The U.S. 2004 Presidential Election: Politics or Marketing?
(2008)
Coauthor(s): Michel Tuan Pham