Tom Hafen
Adjunct Professor of Business
Marketing
Office:
218
Uris
Phone:
212-854-7903
E-mail:
th2643@columbia.edu
Biography
Tom Hafen is currently Marketing Head of Gerber Infant Solutions at Nestle SA in Florham Park, NJ. Tom's past roles include managing the Iams brand at Procter and Gamble, leading US marketing for tablets and phones at Microsoft, and working as global brand manager of Frosted Mini-Wheats and Rice Krispies for the Kellogg Company. He also helped lead the Winnie the Pooh brand at the Walt Disney Corporation. Tom has a joint MBA/Ph.D from the University of Chicago.
Teaching
Spring 2019
Advanced Marketing Strategy
(MBA)
Advanced Marketing Strategy
(EMBA)
Fall 2018
Advanced Marketing Strategy
(MBA)
Spring 2018
Advanced Marketing Strategy
(MBA)
Advanced Marketing Strategy
(EMBA)
Fall 2017
Advanced Marketing Strategy
(MBA)
Spring 2017
Brand Management in the 21st Century
(MBA)
Brand Management in the 21st Century
(EMBA)
Fall 2016
Brand Management in the 21st Century
(MBA)
Spring 2016
Brand Management and Digital Marketing
(MBA)
Brand Management in a Digital Age
(EMBA)