Vicki G. Morwitz
Bruce Greenwald Professor of Business
Marketing
B.S. Rutgers University, 1983; M.S. Polytechnic Institute of New York (now Tandon School, NYU), 1986; M.A. Wharton School, University of Pennsylvania, 1989; PhD., 1991
Joined CBS in 2019
Office:
514
Uris
E-mail:
[email protected]
Curriculum Vitae
Biography
Vicki Morwitz is a Professor of Marketing at Columbia University's Graduate School of Business. Professor Morwitz earned a B.S in applied mathematics and computer science from Rutgers University, an M.S. in operations research from Polytechnic Institute of New York (now NYU’s Tandon School), and an M.A. in statistics and a Ph.D. in marketing from the Wharton School at the University of Pennsylvania. Prior to joining Columbia, she served on the faculty of the Stern School at NYU for 28 years. She is a past President and a Fellow of the Society of Consumer Psychology and served as co-editor of the Journal of Consumer Research.
Professor Morwitz’s research focuses on the impact of consumers’ self-predictions on their subsequent purchase behavior, the psychology of how consumers process price information, and the effectiveness of health-related messages. Her research has appeared in many leading academic journals including American Journal of Public Health, Harvard Business Review, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, and Management Science. Professor Morwitz teaches Behavioral Economics and Decision Making to MBA and executive MBA students.
Memberships & Affiliations
Society for Consumer Psychology Doctoral Consortium
Journal of Consumer Research
First International Society for Consumer Psychology Conference, Florence, Italy
Society of Consumer Psychology
Associate for Consumer Research annual conference
Research
Journal articles
The Role of Numbers in the Customer Journey
In Journal of Retailing
(forthcoming)
Coauthor(s): Shelle Santana, Manoj Thomas, Vicki Morwitz
Creating Boundary-Breaking Marketing-Relevant Consumer Research
In Journal of Marketing
(forthcoming)
Coauthor(s): Deborah MacInnis, Vicki Morwitz, Simona Botti, Donna Hoffman, Robert Kozinets, Donald Lehmann, John Lynch, Connie Pechmann
Consumer Reactions to Drip Pricing
In Marketing Science
(forthcoming)
Coauthor(s): Shelle Santana, Steven Dallas, Vicki Morwitz
Sensory Variety in Shape and Color Influences Fruit and Vegetable Intake, Liking, and Purchase Intentions in Some Subsets of Adults: A Randomized Pilot Experiment
In Food Quality and Preference
(2019)
Coauthor(s): Maya Vadiveloo, Ludovica Principato, Christina Roberto, Vicki Morwitz, Josiemer Mattei
"There Ain't No Such Thing as a Free Lunch": Consumers' Reactions to Pseudo-Free Offers
In Journal of Marketing Research
(2018)
Coauthor(s): Steven Dallas, Vicki Morwitz
Saving the Masses: The Impact of Perceived Efficacy on Charitable Giving to Single vs. Multiple Beneficiaries
In Organizational Behavior and Human Decision Processes
(2016)
Coauthor(s): Eesha Sharma, Vicki Morwitz
The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing
In Journal of Consumer Psychology
(2016)
Coauthor(s): Eric Greenleaf, Eric Johnson, Vicki Morwitz, Edith Shalev
Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
In Journal of Marketing Research
(2015)
Coauthor(s): Moran Cerf, Eric Greenleaf, Tom Meyvis, Vicki Morwitz
Insights from the Animal Kingdom
In Journal of Consumer Psychology
(2014)
Coauthor(s): Vicki Morwitz
Retailer Pricing Strategy and Consumer Choice under Price Uncertainty
In Journal of Consumer Research
(2014)
Coauthor(s): Shai Danziger, Liat Hadar, Vicki Morwitz
Does Time Fly When You're Counting Down? The Effect of Counting Direction on Subjective Time Judgments
In Journal of Consumer Psychology
(2013)
Coauthor(s): Edith Shalev, Vicki Morwitz
Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity
In Journal of Consumer Psychology
(2013)
Coauthor(s): Amitav Chakravarti, Andrew Grenville, Vicki Morwitz, Jane Tang, Gulden Ulkumen
Managerial Decision Making in Customer Management: Adaptive, Fast and Frugal?
In Journal of the Academy of Marketing Science
(2013)
Coauthor(s): Johannes Bauer, Philipp Schmitt, Vicki Morwitz, Russell Winer
The Interplay of Health Claims and Taste Importance on Food Consumption and Self-Reported Satiety
In Appetite
(2013)
Coauthor(s): Maya Vadiveloo, Vicki Morwitz, Pierre Chandon
Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria
In Journal of Consumer Psychology
(2012)
Coauthor(s): John Lynch, Joseph Alba, Aradhna Krishna, Vicki Morwitz, Zeynep Gurhan
How to Help People Change Their Habits: Asking about Their Plans
In Yale Economic Review
(2012)
Coauthor(s): Ronn Smith, Pierre Chandon, Vicki Morwitz, Eric Spangenberg, David Sprott
Ideas and Insights
In The Media
Millennial Money: Conquer Black Friday from Your Couch
Coronavirus and 4th of July: 78% of Americans Will Spend Less Money This Year
Coronavirus and 4th of July: 78% of Americans Will Spend Less Money This Year
Shoppers Share Black Friday Strategies That Actually Work
All The New Faculty At The Top 25 Schools
Press Releases
Awards And Honors
Stern School of Business, NYU
Journal of Consumer Research
Society for Consumer Psychology
The AMA Advanced Research Techniques Forum
Marketing Science Institute/H. Paul Root Award
Journal of Interactive Marketing
International Journal of Forecasting
O'Dell Award
Robert Ferber Award
Marketing Science Institute Competition on "Pricing and Strategy"
MSI Competition on "Understanding the Effects of Direct Marketing"
MSI Alden G. Clayton Doctoral Dissertation Proposal Competition